--000000000000f311a90609d1847c Content-Type: multipart/alternative; boundary="000000000000f311a60609d1847b" --000000000000f311a60609d1847b Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi John and Ash, Also, as part of this, we'd like to review all the landing pages that the Calgary campaigns are directing to. We want to see if there is an easy way for us to work with our dev team to add some CDHC language to all pages. Can you also send the ad copy for the CDHC ad group so we can review it? Would be good to discuss it on the call next week to see if there is additional language we want to test now that we have the new landing page and a direct mail piece going out. Thanks, On Thu, Nov 9, 2023 at 11:27=E2=80=AFAM Alexa Graziani wrote: > I confirmed that we will need a separate account with this campaign in > order to sync up to Callrail so let's plan to discuss this during our cal= l > next week. > > On Mon, Nov 6, 2023 at 3:41=E2=80=AFPM Alexa Graziani > wrote: > >> Hi John, >> >> Thank you for the quick feedback! >> >> I will send another email to you, Tim, and Chuck so that the three of yo= u >> can work together to define what geography makes sense to add. >> >> As for the display and the actual URL, yes, it seems like both of those >> would be the same so it shouldn't be an issue, right? >> >> We have Callrail tracking setup on TheKey.ca but I think the issue we ra= n >> into is that you can only connect one Callrail account and one Google ad= s >> account, which is why we broke our Mississauga and Oakville from Waterlo= o >> previously. Does this mean we'd need to create a separate account for >> Calgary's TheKey.ca campaign? Any other options there you can think of? >> >> Sincerely, >> >> On Mon, Nov 6, 2023 at 10:09=E2=80=AFAM John McColman >> wrote: >> >>> Hi Alexa, >>> >>> >>> >>> Great to hear, I=E2=80=99ll answer the questions. >>> >>> >>> >>> 1. Yes, we can easily make a new campaign with targeting. My >>> suggestion is picking out the FSAs we want to use. The NE can be rea= lly >>> large. >>> 1. T2E (as picture below) encompasses a massive part of Calgary. >>> 2. There is a good mix here of HHI in Bridgeland, Mayland >>> Heights, etc=E2=80=A6 but also a lot of business up and around th= e speeders >>> location / YYC. >>> >>> [image: A map of a city Description automatically generated] >>> >>> >>> >>> 1. Easily done, we can open up HHI, then monitor. >>> >>> >>> >>> 1. The landing page MAY be an issue. Google may think we=E2=80=99re = lying to >>> people and the account could be flagged. >>> >>> >>> >>> Here are Google rules around domains. >>> >>> >>> >>> URL policies >>> >>> Your ads=E2=80=99 URLs should give customers a clear idea of what page = they'll >>> arrive at when they click an ad. For this reason, Google's policy is th= at >>> both display and landing page URLs should be within the same website. T= his >>> means that the display URL in your ad needs to match the domain that >>> visi