Re: Canada Rebrand Social Media -- Quick Questions (2)

From
Megan Heinen <mheinen@thekey.com>
To
Julia Watthey <julia.watthey@thekey.com>
CC
Alexa Graziani <agraziani@thekey.com>, Timothy Thomas <tt@thekey.com>, Sky Cross <sky.cross@thekey.com>, Kathryn Allen <kzakskorn@thekey.com>
Date
Wed, 22 Feb 2023 10:59:53 -0800
Folder
INBOX
--00000000000085074905f54e821b Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Kathryn, do you have that toolkit sent to sales from last year? On Wed, Feb 22, 2023 at 10:58 AM Julia Watthey wrote: > Here is what we have on file for the U.S. rebrand on the topic of > "Personal Social Media Checklist" that includes how to change over the > LinkedIn imagery and other tutorials about personal twitter, facebook, an= d > instagram platforms, including boiler plate language. Link > > > I don't see anything from last year on actual posts that were pre-launch > drafted, but we did circulate this to team members, FYI: > > * Social Posting* > We recommend that employees take any variation of the below actions to > produce engagement around the rebrand across each of the platform > algorithms. =E2=97=8F Follow or Like our new company pages =E2=97=8F Post= (day of > preferred) across their preferred social networks =E2=97=8F Like, retweet= posts > from peers celebrating the change =E2=97=8F Reshare posts across Facebook= /LinkedIn > specifically (as we want to drive engagement to the new LinkedIn page) > > On Wed, Feb 22, 2023 at 10:39 AM Alexa Graziani > wrote: > >> Here's the link for the page they should use for their employer: >> https://www.linkedin.com/company/thekeycare >> >> If you're referencing posts, then I think that's also what Julia is >> referencing so I'm hoping she can share it. >> >> Thanks, >> >> On Wed, Feb 22, 2023 at 10:30 AM Timothy Thomas wrote: >> >>> Agreed, where would I find TheKey imagery for linkedin updates? >>> >>> On Wed, Feb 22, 2023 at 1:27 PM Alexa Graziani >>> wrote: >>> >>>> Hi Julia, >>>> >>>> Yes, I will be creating social media content that will get posted to >>>> the local FB pages day of/the following weeks. (Updated versions of wh= at >>>> was posted for US). >>>> >>>> However, there has not been any talk of a personal checklist, but I >>>> think that's a great idea to explore further! Can you share what was d= one >>>> before? Is that something you think you could take point on? I'm inclu= ding >>>> Kathryn as well since it seems like this would likely be something tha= t is >>>> most closely aligned with HCLs. >>>> >>>> However, this is a good point that Tim, the teams should update their >>>> Linkedin pages to TheKey Linkedin vs any location Home Care Assistance= as >>>> part of the change as well. >>>> >>>> Sincerely, >>>> >>>> On Wed, Feb 22, 2023 at 10:20 AM Julia Watthey >>> julia.watthey@thekey.com> wrote: >>>> >>>>> Hello and Good Day, >>>>> >>>>> As part of the Canada rebrand coming soon, I am reviewing the >>>>> documents we used for the U.S. rebrand (thank you Megan!). Is there >>>>> discussion of providing Canada team members with a "Personal Social M= edia >>>>> Checklist" similar to what was posted last year for the U.S.? >>>>> >>>>> Also -- curious to know if there is thinking around a company externa= l >>>>> social media message for the Canada rebrand? >>>>> >>

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