Re: Canada Rebrand Social Media -- Quick Questions (2)

--0000000000001d51af05f54e7bae Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Here is what we have on file for the U.S. rebrand on the topic of "Personal Social Media Checklist" that includes how to change over the LinkedIn imagery and other tutorials about personal twitter, facebook, and instagram platforms, including boiler plate language. Link I don't see anything from last year on actual posts that were pre-launch drafted, but we did circulate this to team members, FYI: * Social Posting* We recommend that employees take any variation of the below actions to produce engagement around the rebrand across each of the platform algorithms. =E2=97=8F Follow or Like our new company pages =E2=97=8F Post (= day of preferred) across their preferred social networks =E2=97=8F Like, retweet p= osts from peers celebrating the change =E2=97=8F Reshare posts across Facebook/L= inkedIn specifically (as we want to drive engagement to the new LinkedIn page) On Wed, Feb 22, 2023 at 10:39 AM Alexa Graziani wrote: > Here's the link for the page they should use for their employer: > https://www.linkedin.com/company/thekeycare > > If you're referencing posts, then I think that's also what Julia is > referencing so I'm hoping she can share it. > > Thanks, > > On Wed, Feb 22, 2023 at 10:30 AM Timothy Thomas wrote: > >> Agreed, where would I find TheKey imagery for linkedin updates? >> >> On Wed, Feb 22, 2023 at 1:27 PM Alexa Graziani >> wrote: >> >>> Hi Julia, >>> >>> Yes, I will be creating social media content that will get posted to th= e >>> local FB pages day of/the following weeks. (Updated versions of what wa= s >>> posted for US). >>> >>> However, there has not been any talk of a personal checklist, but I >>> think that's a great idea to explore further! Can you share what was do= ne >>> before? Is that something you think you could take point on? I'm includ= ing >>> Kathryn as well since it seems like this would likely be something that= is >>> most closely aligned with HCLs. >>> >>> However, this is a good point that Tim, the teams should update their >>> Linkedin pages to TheKey Linkedin vs any location Home Care Assistance = as >>> part of the change as well. >>> >>> Sincerely, >>> >>> On Wed, Feb 22, 2023 at 10:20 AM Julia Watthey >>> wrote: >>> >>>> Hello and Good Day, >>>> >>>> As part of the Canada rebrand coming soon, I am reviewing the document= s >>>> we used for the U.S. rebrand (thank you Megan!). Is there discussion o= f >>>> providing Canada team members with a "Personal Social Media Checklist" >>>> similar to what was posted last year for the U.S.? >>>> >>>> Also -- curious to know if there is thinking around a company external >>>> social media message for the Canada rebrand? >>>> >>>> Many thanks in advance! >>>> Julia >>>> >>>> -- >>>> >>>> Best Regards, >>>> Julia Natasha Watthey, MBA >>>> Director, Corporate Communications >>>> TheKey >>>> >>>> www.thekey.com >>>> --- >>>> >>>> >>> >>> -- >>> Alexa Gra