Hey there,
Thanks for the nudge. You will be happy to hear we have a new marketing
coordinator starting next week who will intercept and manage all the
requests so greater responsiveness is coming! I do very much appreciate
your patience while we've been a slim team.
I will find us time later this week to chat through the program. Invite
incoming.
Emma
On Wed, Oct 30, 2024 at 11:42 AM Joey Taylor <joey.taylor@thekey.com> wrote:
> Hey Emma,
>
> We have a significant opportunity in Montreal for a mailing campaign. The
> government is offering a subsidy for home care services where they pay the
> caregivers directly for services. We are hoping to take advantage of this
> program where clients would pay us to manage these cases (find the
> caregiver, nursing visit, offer replacements, etc). We also wanted to
> include our new fall detection system that we piloting in Montreal TheKey
> LifeGuard.
>
> I have attached some information on the 2 programs below. Could we set up
> a meeting to discuss this.
>
> Thank you,
>
>
> --------------------------------------------
> Here’s a revised direct mail piece that incorporates the offer of the
> Lifeguard program, enhancing the appeal to potential clients:
>
> *Headline*
>
> “Maximize Your Home Care Benefits While Minimizing Costs – Now with Free
> Lifeguard Safety Monitoring!”
>
> Subheadline
>
> “Receive personalized care from our professional caregivers and benefit
> from cutting-edge in-home safety technology – all at an affordable rate.”
>
> Introduction
>
> If you or a loved one currently rely on CLSC home care services, it’s time
> to consider a better alternative. The Service Employment Paycheque (SEP)
> program lets you hire trusted caregivers, offers government subsidies, and
> now comes with free access to the Lifeguard program for new clients!
>
> Main Offer
>
> Why Switch to the Service Employment Paycheque Program?
>
> • Choose Your Caregiver: Hire from our team of professional, trained
> caregivers.
> • Subsidized Care: Receive $19.48/hour in government subsidies, reducing
> costs significantly.
> • Affordable Out-of-Pocket: Pay only $15/hour after the subsidy.
> • Additional Tax Savings: Quebec seniors can get up to 35% back through
> the home care tax credit, making the effective cost as low as $9.75/hour.
>
> New Feature: Free Lifeguard Program
>
> As a special bonus, all new clients who sign up for the SEP program will
> receive free access to the Lifeguard safety system:
>
> • 24/7 Monitoring: Motion detectors that ensure safety, without
> compromising privacy.
> • Weekly Check-Ins: Registered nurses provide regular wellness reviews and
> safety updates.
> • Emergency Alerts: Automatic notifications to trusted contacts and
> emergency services if needed.
>
> Example Calculation
>
> For 20 hours of care per week:
>
> • Total Cost Before Subsidy: $34.48/hour
> • Government Subsidy: -$19.48/hour
> • Your Cost After Subsidy: $15/hour
> • Potential Tax Credit: 35% refund, reducing the effective cost to
> $9.75/hour
>
> Why Clients Love the Lifeguard Program
>
> • Safety: Provides a secure living environment with rapid emergency
> response.
> • Peace of Mind: Family members receive regular updates about their loved
> ones’ well-being.
> • Improved Well-Being: Consistent RN check-ins support better health
> outcomes.
>
> Call-to-Action
>
> Ready to enhance your home care experience with professional caregivers
> and a free Lifeguard system? Call [Your Agency’s Phone Number] today for a
> free consultation and to learn how to switch to the Service Employment
> Paycheque program.
>
> Testimonials Section
>
> Include testimonials from satisfied clients about both the caregiving and
> Lifeguard services, highlighting improvements in safety, well-being, and
> overall satisfaction.
>
> Contact Information
>
> • Call Us: [Phone Number]
> • Visit Our Website: [Website URL]
> • Email Us: [Email Address]
>
> Would you like any additional adjustments or specific changes to this
> draft?
>
> --
>
> Joey Taylor
>
> *Directeur Général/**General Manager*
>
> 514-907-5065
>
> TheKey.ca <https://thekey.ca/>
>
> [image: TheKey]
>