--00000000000005101c058bc5244b Content-Type: multipart/related; boundary="00000000000005101b058bc5244a" --00000000000005101b058bc5244a Content-Type: multipart/alternative; boundary="00000000000005101a058bc52449" --00000000000005101a058bc52449 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Tim and Tim, Megan added slide 14 which compares the new logo against our competition. Please let me know if you have any questions! Best, Katelyn Martin On Wed, Jun 19, 2019 at 10:53 AM Tim Thomas wrote: > Thanks Katelyn. > > *Tim Thomas* > > > > *Home Care Assistance (Montr=C3=A9al)* > *4464 Ste. Catherine Ouest* > *Westmount, Qu**=C3=A9**bec* > *H3Z 1R7* > *Tel: 514 907 5065* > *Fax: 514 221 4265* > > *tthomas@homecareassistance.com * > > *www.homecareassistancemontreal.ca > * > *www.facebook.com/hcamontreal * > *www.twitter.com/hcamontreal * > > > > > > > On Jun 19, 2019, at 11:39 AM, Katelyn Martin kmartin@homecareassistance.com> wrote: > > Hi Tim, > > For an update, I reached out to Megan Heinen, Director of Corporate > Marketing, and she will be updating the evolution powerpoint to include t= he > competitor slides so that you can analyze those results. Once this new > version is created, I will share it with you. Thank you for your time. > > Best, > > Katelyn Martin > > On Fri, Jun 14, 2019 at 2:00 PM Barbara Schuh bschuh@homecareassistance.com> wrote: > >> Yes, the testing fared much better. Katelyn, do you have those slides? >> >> Barbara >> >> On Fri, Jun 14, 2019 at 3:51 PM Tim Thomas > tthomas@homecareassistance.com> wrote: >> >>> Hi Barbara, >>> Thanks for this. Question...was there any retesting of new logo/color >>> against the competition to compare the improvement in brand perception? >>> >>> Tim Thomas >>> Soins =C3=A0 Domicile / Home Care Assistance >>> 514 907 5065 >>> >>> Begin forwarded message: >>> >>> *From:* HCA News and Updates >>> *Date:* June 14, 2019 at 3:58:16 PM GMT-4 >>> *To:* undisclosed-recipients:; >>> *Subject:* *HCA Brand Evolution* >>> *Reply-To:* rgesher@homecareassistance.com >>> >>> Hello, >>> >>> Thank you for your patience, as I know many of you have been waiting fo= r >>> updates on the new logo. To begin, I am sorry for the lack of transpare= ncy >>> and communication around this issue. We learned a valuable lesson and >>> appreciate all your comments and suggestions over the past few weeks. T= he >>> franchise and corporate team are working closely together to ensure all >>> communication around this issue and others, going forward, are open and >>> seamless. To that note, we have compiled an overview of the process tha= t >>> led to this brand evolution in the attached power point. >>> >>> After reviewing the findings, I began to appreciate the time and effort >>> that went into creating our new brand. One of the key focuses for our >>> company as a whole is to be the premier provider of home care. In both >>> corporate and franchise sites, this has been our focus with stro