--Apple-Mail=_B9E3FECA-2E03-4737-A431-6A89558C57A2 Content-Transfer-Encoding: quoted-printable Content-Type: text/plain; charset=utf-8 Thanks Katelyn. Tim Thomas Home Care Assistance (Montr=C3=A9al) 4464 Ste. Catherine Ouest Westmount, Qu=C3=A9bec H3Z 1R7 Tel: 514 907 5065 <> Fax: 514 221 4265 <> tthomas@homecareassistance.com www.homecareassistancemontreal.ca www.facebook.com/hcamontreal www.twitter.com/hcamontreal > On Jun 19, 2019, at 11:39 AM, Katelyn Martin = wrote: >=20 > Hi Tim, >=20 > For an update, I reached out to Megan Heinen, Director of Corporate = Marketing, and she will be updating the evolution powerpoint to include = the competitor slides so that you can analyze those results. Once this = new version is created, I will share it with you. Thank you for your = time. >=20 > Best, >=20 > Katelyn Martin >=20 > On Fri, Jun 14, 2019 at 2:00 PM Barbara Schuh = > = wrote: > Yes, the testing fared much better. Katelyn, do you have those slides? >=20 > Barbara=20 >=20 > On Fri, Jun 14, 2019 at 3:51 PM Tim Thomas = > = wrote: > Hi Barbara, > Thanks for this. Question...was there any retesting of new logo/color = against the competition to compare the improvement in brand perception? >=20 > Tim Thomas > Soins =C3=A0 Domicile / Home Care Assistance > 514 907 5065 >=20 > Begin forwarded message: >=20 >> From: HCA News and Updates > >> Date: June 14, 2019 at 3:58:16 PM GMT-4 >> To: undisclosed-recipients:; >> Subject: HCA Brand Evolution >> Reply-To: rgesher@homecareassistance.com = >>=20 >> Hello, >>=20 >> Thank you for your patience, as I know many of you have been waiting = for updates on the new logo. To begin, I am sorry for the lack of = transparency and communication around this issue. We learned a valuable = lesson and appreciate all your comments and suggestions over the past = few weeks. The franchise and corporate team are working closely together = to ensure all communication around this issue and others, going forward, = are open and seamless. To that note, we have compiled an overview of the = process that led to this brand evolution in the attached power point. =20= >>=20 >> After reviewing the findings, I began to appreciate the time and = effort that went into creating our new brand. One of the key focuses for = our company as a whole is to be the premier provider of home care. In = both corporate and franchise sites, this has been our focus with strong = care management, higher minimum hours and high-end referral sources, to = ensure high quality care. The research conducted on our current brand = did not align with our premier provider focus. In fact, as you will see = in the power point, our brand was equated more often to a low-cost = brand. It was these initial findings that were the catalyst to the brand = evolution. =20 >>=20 >> I know many of us have grown to love the red color in our brand, = however, research proved a deeper hue of the red color equated to = premier brand awareness more than our current color. In the e