--0000000000008faf0d0617f59623 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hey Alexa, For sure, the dates and timelines sound good to me. I will work on the requested changes and will update you as they are done. It's been amazing working with you; hopefully, we will collaborate again in the future. Thanks, Ash On Wed, 8 May 2024 at 12:19, John McColman wrote= : > Hi Alexa, > > 28th is good for me. > > John McColman > In Front Marketing > 403.861.9727 > john@infrontmarketing.ca > https://infrontmarketing.ca > On May 8, 2024 at 12:18=E2=80=AFPM -0600, Alexa Graziani , > wrote: > > Hi Ash and Team, > > Thank you for all the work you've done on our accounts; we've come a long > way together, and we appreciate the partnership! > > As we work together during our final month, I'd like to align on the fina= l > projects together: > > *1. Final Keyword Adjustments.* Those are underway in a separate thread. > > *2. Transition Campaigns to Optimize off of Leads* > We now have over 30 leads matched in the platform in the last 30 days! > Based on campaign performance, we'd like to: > > - A) Transition Mississauga, Toronto, and Vancouver to optimize just > off of "All SF Leads" as the conversion level at the campaign level (y= ou'll > likely need to create a custom conversion action to achieve this). > - None of these markets hit our 3 or 4:1 goals in March or April, > so it should be low risk to fully transition them. > - B) Use an experiment to run 50/50 split tests for Winnipeg and > Calgary for 30 days. > - Each of these markets hit our 4:1 goal in either March or April > and saw strong cost per opportunity in both months. Therefore, I wa= nt to > take a slower approach by keeping some of the spend in our existing > structure. > > The requested completion date for this is 5/15, and we can review the ask > in our 5/14 meeting if that's helpful. > > *3. Ad Copy Review.* Please send an update on how the ad copy > optimizations have impacted the account. This should include how many we > now have at Excellent compared to before and a comparison of our CTRs by = ad > strength. (Requested Completion Date 5/17) > > *4. Final Meeting.* Does Tuesday 5/28 at our normal 11am PST time work > for us to have a final call to review any outstanding questions or action > items? > > Sincerely, > > -- > Alexa Graziani > Senior Marketing Manager - Consumer Growth > TheKey.com > [image: TheKey] > > --0000000000008faf0d0617f59623 Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hey Alexa, For sure, the dates and timelines sound good to me. I will work on the = requested changes and will update you as they are done.=C2=A0 It&= #39;s been amazing working with you; hopefully, we will collaborate again i= n the future. Thanks, Ash On = Wed, 8 May 2024 at 12:19, John McColman < john@infrontmarketing.ca > wrote: Hi Alexa, 28th is good for me.=C2=A0 John McColman In Front Marketing 403.861.9727 john@i