--663bc22e_5c1762_2f0d Content-Type: text/plain; charset="utf-8" Content-Transfer-Encoding: quoted-printable Content-Disposition: inline Hi Alexa, 28th is good for me. John McColman In =46ront Marketing 403.861.9727 john=40infrontmarketing.ca https://infrontmarketing.ca On May 8, 2024 at 12:18=E2=80=AFPM -0600, Alexa Graziani , wrote: > Hi Ash and Team, > > Thank you for all the work you've done on our accounts; we've come a lo= ng way together, and we appreciate the partnership=21 > > As we work together during our final month, I'd like to align on the fi= nal projects together: > > 1. =46inal Keyword Adjustments. Those are underway in a separate thread= . > > 2. Transition Campaigns to Optimize off of Leads > We now have over 30 leads matched in the platform=C2=A0in the last 30 d= ays=21 Based on campaign performance, we'd like to: > > =E2=80=A2 A) Transition Mississauga, Toronto, and Vancouver to optimize= just off of =22All S=46 Leads=22 as the conversion level at the campaign= level (you'll likely need to create a custom conversion action to achiev= e this). > =E2=80=A2 None of these markets hit our 3 or 4:1 goals in March or = April, so it should be low risk to fully transition them. > =E2=80=A2 B) Use an experiment to run 50/50 split tests for Winnipeg an= d Calgary for 30 days. > =E2=80=A2 Each of these markets hit our 4:1 goal in either March or= April and saw strong cost per opportunity in both months. Therefore, I w= ant to take a slower approach by keeping some of the spend in our existin= g structure. > > The requested completion date for this is 5/15, and we can review the a= sk in our 5/14 meeting if that's helpful. > > 3. Ad Copy Review. Please=C2=A0send an update on how the ad copy optimi= zations have impacted the=C2=A0account. This should include how many we n= ow have at Excellent compared to before and a comparison of our CTRs by a= d strength. (Requested Completion Date 5/17) > > 4. =46inal Meeting. Does Tuesday=C2=A05/28 at our normal 11am PST time = work for us to have a final call to review any outstanding questions or a= ction items=3F > > Sincerely, > > -- > Alexa Graziani > Senior Marketing Manager - Consumer Growth > TheKey.com --663bc22e_5c1762_2f0d Content-Type: text/html; charset="utf-8" Content-Transfer-Encoding: quoted-printable Content-Disposition: inline Hi Alexa, 28th is good for me.&=23160; John McColman In =46ront Marketing 403.861.9727 john=40infrontmarketing.ca https://infrontmarketing.ca&=23160; On May 8, 2024 at 12:18=E2=80=AFPM = -0600, Alexa Graziani <agraziani=40thekey.com>, wrote: Hi Ash and Team, Thank you for all the work you've done on our accounts; we've come a= long way together, and we appreciate the partnership=21 As we work together during our final month, I'd like to align on the= final projects together: 1. =46inal Keyword Adjustments. Those are underway in a separ= ate thread.&=23160; 2. Transition Campaigns to Optimize off of Leads We now have over 30 leads matched in the platform&=