--000000000000cf8b3605fa41a54f Content-Type: multipart/alternative; boundary="000000000000cf8b3505fa41a54e" --000000000000cf8b3505fa41a54e Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi John, Thank you for the updates. Those all sound good. The only one I have questions on is the call only ads. "CallRail is not capable of tracking the calls from call-only ads from Google. Although it=E2=80=99s not what we=E2=80=99re optimizing for, there = is a lot of value in this. " Can you please explain in more detail/send Google documentation on what you mean by these ads? How are they different from regular search ads? And how are they different from call extensions? Until we understand more and have attribution working for our existing ads, I don't think we will want to make any changes. Sincerely, On Wed, Apr 26, 2023 at 11:38=E2=80=AFAM John McColman wrote: > Will make the changes! Thanks Alexa. > > > > Calgary=E2=80=99s subsidized campaign is doing really well. Starting Febr= uary 5th, > we have seen 3306 impressions, 468 clicks, 14.16% ctr, about 10 > conversions. (These stats are from last week). > > > > All display budgets are shifted to search. We=E2=80=99ve cut ALL display = budgets > in half essentially. > > > > Vancouver campaigns are one of the most optimized campaigns. Ash is going > to update all markets. This means more optimization and less testing. Yes= , > we=E2=80=99ve been testing different things in different markets for 7-8 = months. > This doesn=E2=80=99t mean we=E2=80=99re not going to continue testing, bu= t it is less of a > focus as we know that certain markets with success are close to the right > setup. > > > > The key branding is receiving conversions, so I think the timing of > including this language was very useful. > > > > CallRail is not capable of tracking the calls from call-only ads from > Google. Although it=E2=80=99s not what we=E2=80=99re optimizing for, ther= e is a lot of > value in this. To track those in CallRail, we need to implement the step= s > described in this article > https://support.callrail.com/hc/en-us/articles/5712058826765. > > > > Is this something that your team would like to handle for all markets > across Canada? Or our team? > > > > > * John McColman* > > In Front Marketing > > > > 403.861.9727 > > *john@infrontmarketing.ca * > > > > > > *From: *Alexa Graziani > *Date: *Monday, April 24, 2023 at 12:56 PM > *To: *John McColman > *Subject: *Re: Quarterly Report > > Also heads up the Executive slide needs to have the spelling updated. > > > > On Mon, Apr 24, 2023 at 11:56=E2=80=AFAM Alexa Graziani > wrote: > > Thanks, John! Looks like search campaign conversions have stayed stable o= r > increased for all markets in Q1 vs Q4. That's great! > > > > We did see a lot of lead volume in September and Q4 of last year compared > to Q1 of this year though. Any thoughts on other things that changed in > campaigns that could have caused this? Keyword mix, time of day