--000000000000eade4e05facd9c83 Content-Type: multipart/alternative; boundary="000000000000eade4d05facd9c82" --000000000000eade4d05facd9c82 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi John, Any updates here? Thanks, On Wed, Apr 26, 2023 at 11:45=E2=80=AFAM Alexa Graziani wrote: > Hi John, > > Thank you for the updates. Those all sound good. > > The only one I have questions on is the call only ads. > > "CallRail is not capable of tracking the calls from call-only ads from > Google. Although it=E2=80=99s not what we=E2=80=99re optimizing for, ther= e is a lot of > value in this. " > > Can you please explain in more detail/send Google documentation on what > you mean by these ads? How are they different from regular search ads? An= d > how are they different from call extensions? Until we understand more and > have attribution working for our existing ads, I don't think we will want > to make any changes. > > Sincerely, > > On Wed, Apr 26, 2023 at 11:38=E2=80=AFAM John McColman > wrote: > >> Will make the changes! Thanks Alexa. >> >> >> >> Calgary=E2=80=99s subsidized campaign is doing really well. Starting Feb= ruary >> 5th, we have seen 3306 impressions, 468 clicks, 14.16% ctr, about 10 >> conversions. (These stats are from last week). >> >> >> >> All display budgets are shifted to search. We=E2=80=99ve cut ALL display= budgets >> in half essentially. >> >> >> >> Vancouver campaigns are one of the most optimized campaigns. Ash is goin= g >> to update all markets. This means more optimization and less testing. Ye= s, >> we=E2=80=99ve been testing different things in different markets for 7-8= months. >> This doesn=E2=80=99t mean we=E2=80=99re not going to continue testing, b= ut it is less of a >> focus as we know that certain markets with success are close to the righ= t >> setup. >> >> >> >> The key branding is receiving conversions, so I think the timing of >> including this language was very useful. >> >> >> >> CallRail is not capable of tracking the calls from call-only ads from >> Google. Although it=E2=80=99s not what we=E2=80=99re optimizing for, the= re is a lot of >> value in this. To track those in CallRail, we need to implement the ste= ps >> described in this article >> https://support.callrail.com/hc/en-us/articles/5712058826765. >> >> >> >> Is this something that your team would like to handle for all markets >> across Canada? Or our team? >> >> >> >> >> * John McColman* >> >> In Front Marketing >> >> >> >> 403.861.9727 >> >> *john@infrontmarketing.ca * >> >> >> >> >> >> *From: *Alexa Graziani >> *Date: *Monday, April 24, 2023 at 12:56 PM >> *To: *John McColman >> *Subject: *Re: Quarterly Report >> >> Also heads up the Executive slide needs to have the spelling updated. >> >> >> >> On Mon, Apr 24, 2023 at 11:56=E2=80=AFAM Alexa Graziani >> wrote: >> >> Thanks, John! Looks like search campaign conversions have stayed stable >> or increased for all markets in Q1 vs Q4. That's great! >> >> >>