--000000000000a0b5b2061b41a3af Content-Type: multipart/alternative; boundary="000000000000a0b5b1061b41a3ae" --000000000000a0b5b1061b41a3ae Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Morning If you are seeing better results in other cities then of course I am all for trying it out so lets go with your maps below but my only caution would be some areas of endowment lands as there are also a number of reserve lands that would not be our market but there are some very high end possibilities there as well so we can try but may not get what we are looking for. Everything else looks good Sharon Sharon, Speirs General Manager Vancouver, BC Office: 778.279.3634 sspeirs@thekey.com TheKey.ca [image: TheKey] On Wed, Jun 19, 2024 at 8:52=E2=80=AFAM Alexa Graziani wrote: > I just realized Sharon wasn't actually in this thread. Sharon - please se= e > the update below on the Surrey zip code. > > Outside of this, there's another targeting strategy we can try, which is > to layer in targeting the cities themselves in the platform in addition t= o > the postal codes that represent the postal codes. This has seen some > traction in other markets like Calgary and Toronto. Vancouver's campaign = is > currently "limited by search volume" now that we're optimizing toward > leads, so adding in some additional targeting should help open up the > volume for the market. > > I've already added Richmond and White Rock since our existing targeting > covers the whole city with either active targeting or active exclusions. > > Are there other cities you'd recommend I target at the city level (aka > high priority cities for your market)? > > Here are some examples, but we'd have to decide if we want to actively > include or exclude the parts of the city that we've currently left blank: > > Vancouver: > > current targeting - > [image: Current Vancouver Targeting.png] > > City targeting option (we could target all of this or add some additional > exclusions): > [image: Vancouver City Targeting.png] > > Burnaby: > > Current targeting: > [image: Current Burnaby Targeting.png] > > City Targeting Option (we could target all of this or add some additional > exclusions): > [image: Burnaby City Targeting.png] > > > Let me know what you think/if you have any questions. > > Sincerely, > > On Thu, Jun 13, 2024 at 8:58=E2=80=AFAM Alexa Graziani > wrote: > >> Hi Tim and Sharon, >> >> Unfortunately, after making our postal code updates and switching to >> optimize off of leads, we've seen a decline in lead generation for >> Vancouver's paid advertising campaign. >> >> We're taking several steps to get the volume back up, but one that I wan= t >> to share with you is that I'm adding back in the Surrey postal code V3R. >> >> I'm adding it back in with a -50% bid adjustment to signal to Google tha= t >> leads from this postal code do not convert as well for us, so we only wa= nt >> leads if we can get them much cheaper than other postal codes. >> >> This