--000000000000cc3df405f54cceff Content-Type: text/plain; charset="UTF-8" Confirming we are not legally changing the corporate names, but have DBA's to operate as TheKey for each corporate entity. On Wed, Feb 22, 2023 at 8:54 AM Alexa Graziani wrote: > Hi Ethan, > > We're excited to move into what we're calling a "Branding Bridge" for > Canada! That means all their HCA microsites will be up but the branding > will change to "TheKey formerly Home Care Assistance" so that the local > teams can start using TheKey print materials and market themselves as > TheKey. > > I'm including Steve here but I don' think we need to change the legal > names at this point because it's not a full rebrand. I believe that would > happen when we sunset the existing microsites and transition to just TheKey > branding. Steve, can you confirm? > > I/the Marketing team are only handing the website/collateral/online and > offline brand presence aspects of this/future iterations of the transition. > Any operational aspects will need to be handled with Tim who can bring in > others as needed. > > Sincerely, > > On Wed, Feb 22, 2023 at 8:49 AM Ethan Stein > wrote: > >> Hi Alexa, I understand we're rebranding our Canadian locations (yay!), >> however, do you know if we're also changing their legal names at the same >> time? If yes, who are you working with to do that? --and, I'm hoping we >> are not as we need to change banking relationships and that'll confuse >> things if we're changing in the middle of the banking cutover. >> >> Regards, >> Ethan Stein, CFA >> Treasurer >> TheKey.com >> [image: TheKey] >> > > > -- > Alexa Graziani > Senior Marketing Manager - Consumer Growth > * Please note my email has changed: * > agraziani@thekey.com > (650) 416-1538 Ext. 181538 > TheKey.com > [image: TheKey] > --000000000000cc3df405f54cceff Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Confirming we are not legally changing th= e corporate names, but have DBA's to operate as TheKey for each corpora= te entity. On Wed, Feb 22, 2023 at 8:54 AM Alexa = Graziani < agra= ziani@thekey.com > wrote: Hi Ethan, We're exc= ited to move into what we're calling a "Branding Bridge" for = Canada! That means all their HCA microsites will be up but the branding wil= l change to "TheKey formerly Home Care Assistance" so that the lo= cal teams can start using TheKey print materials and market themselves as T= heKey. I'm including Steve here but I don'= think we need to change the legal names at this point because it's not= a full rebrand. I believe that would happen when we sunset the existing mi= crosites and transition to just TheKey branding. Steve, can you confirm? I/the Marketing team are only handing the website/co= llateral/online and offline brand presence aspects of this/future iteration= s of the transition. Any operational aspects will need to be handled with T= im who can bring in others as needed. Sincerel