--00000000000053363205f54cc131 Content-Type: text/plain; charset="UTF-8" Hi Ethan, We're excited to move into what we're calling a "Branding Bridge" for Canada! That means all their HCA microsites will be up but the branding will change to "TheKey formerly Home Care Assistance" so that the local teams can start using TheKey print materials and market themselves as TheKey. I'm including Steve here but I don' think we need to change the legal names at this point because it's not a full rebrand. I believe that would happen when we sunset the existing microsites and transition to just TheKey branding. Steve, can you confirm? I/the Marketing team are only handing the website/collateral/online and offline brand presence aspects of this/future iterations of the transition. Any operational aspects will need to be handled with Tim who can bring in others as needed. Sincerely, On Wed, Feb 22, 2023 at 8:49 AM Ethan Stein wrote: > Hi Alexa, I understand we're rebranding our Canadian locations (yay!), > however, do you know if we're also changing their legal names at the same > time? If yes, who are you working with to do that? --and, I'm hoping we > are not as we need to change banking relationships and that'll confuse > things if we're changing in the middle of the banking cutover. > > Regards, > Ethan Stein, CFA > Treasurer > TheKey.com > [image: TheKey] > -- Alexa Graziani Senior Marketing Manager - Consumer Growth * Please note my email has changed: * agraziani@thekey.com (650) 416-1538 Ext. 181538 TheKey.com [image: TheKey] --00000000000053363205f54cc131 Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Ethan, We're excited to move int= o what we're calling a "Branding Bridge" for Canada! That mea= ns all their HCA microsites will be up but the branding will change to &quo= t;TheKey formerly Home Care Assistance" so that the local teams can st= art using TheKey print materials and market themselves as TheKey. I'm including Steve here but I don' think we need t= o change the legal names at this point because it's not a full rebrand.= I believe that would happen when we sunset the existing microsites and tra= nsition to just TheKey branding. Steve, can you confirm? I/the Marketing team are only handing the website/collateral/online = and offline brand presence aspects of this/future iterations of the transit= ion. Any operational aspects will need to be handled with Tim who can bring= in others as needed. Sincerely,=C2=A0 = On Wed= , Feb 22, 2023 at 8:49 AM Ethan Stein < ethan.stein@thekey.com > wrote: Hi Alexa, I understand we= 're rebranding our Canadian locations (yay!), however, do you know if w= e're also changing their legal names at the same time?=C2=A0 If yes, wh= o are you working with to do that? --and, I'm hoping we are not as we n= eed to change banking relationships and that'll confuse things if we= 9;re changing in the middle of the banking cuto