--00000000000069838b0610d4bc93 Content-Type: multipart/alternative; boundary="0000000000006983890610d4bc92" --0000000000006983890610d4bc92 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable I'm SO happy about Toronto!! On Wed, Feb 7, 2024 at 3:19=E2=80=AFPM Alexa Graziani wrote: > Hi Tim, > > Welcome back! I wanted to give you a quick update on market > performance for PPC. > > Looking at December and January, here is the performance breakdown by > market: > [image: Screenshot 2024-02-07 at 3.11.48 PM.png] > Notable wins: > > - After increasing the budget for Toronto and continuing to focus on > that market's campaign optimization in Q4, we saw 5 SOC for the market= !!! > That is stellar! We need 2-3 per month to justify the $10k CAD budget = so > we're right on track there. > - Waterloo has performed extremely well for such a small market. > - Montreal has seen consistent results > - Mississauga has continued to do well with 1 SOC per month since we > consolidated it with Oakville > > Notable areas of opportunity: > > - Vancouver is struggling to get its opportunities to SOC. While it > had 2 SOC in November, we haven't seen one since then. Can you connect= with > the team please? It would be great if you could look through the close= d > leads with them to see if any reasons stand out. You can find the reco= rds > here > > . > - If we don't see improvement in February, we will likely need to > reduce the budget slightly since it's one of our highest budgets. > - Hopefully, the keyword changes we are making for all markets will > improve performance. The market has 5 opportunities and 2 assessmen= ts > completed in February so far, so please make sure the team focuses = on > pushing those through to SOC. > - Calgary is inconsistent - it has 4 SOC from November but only 1 SOC > from December/January. It does seem like a couple are still possible d= ue to > the long lead time with the CDHC package. You can see the open record > follow-up for open records in January and Q4 '23 here > > . > > > I plan to include a summary of the information above in the next data > review with Chad and Caroline, which I will set up a meeting for us to > review together next week. > > Let me know if you have any questions. > > Sincerely, > > -- > Alexa Graziani > Senior Marketing Manager - Consumer Growth > * Please note my email has changed: * > agraziani@thekey.com > > TheKey.com > [image: TheKey] > --0000000000006983890610d4bc92 Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable I'm SO happy about Toronto!! On Wed, Feb 7, 2024 at 3:1= 9=E2=80=AFPM Alexa Graziani < agr= aziani@thekey.com > wrote: Hi Tim, Welcome=C2=A0b= ack! I wanted to give you a quick update on market performance=C2=A0for PPC= . Looking at December and January, here is the per= formance breakdown by market: Notable wins: Afte= r increasing the budget for Toronto and continuing to focus on that market&= #39;s campaign o