--000000000000d9a81d0609846669 Content-Type: multipart/alternative; boundary="000000000000d9a81b0609846668" --000000000000d9a81b0609846668 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi John, Thank you for the quick feedback! I will send another email to you, Tim, and Chuck so that the three of you can work together to define what geography makes sense to add. As for the display and the actual URL, yes, it seems like both of those would be the same so it shouldn't be an issue, right? We have Callrail tracking setup on TheKey.ca but I think the issue we ran into is that you can only connect one Callrail account and one Google ads account, which is why we broke our Mississauga and Oakville from Waterloo previously. Does this mean we'd need to create a separate account for Calgary's TheKey.ca campaign? Any other options there you can think of? Sincerely, On Mon, Nov 6, 2023 at 10:09=E2=80=AFAM John McColman wrote: > Hi Alexa, > > > > Great to hear, I=E2=80=99ll answer the questions. > > > > 1. Yes, we can easily make a new campaign with targeting. My > suggestion is picking out the FSAs we want to use. The NE can be reall= y > large. > 1. T2E (as picture below) encompasses a massive part of Calgary. > 2. There is a good mix here of HHI in Bridgeland, Mayland Heights, > etc=E2=80=A6 but also a lot of business up and around the speeders = location / YYC. > > [image: A map of a city Description automatically generated] > > > > 1. Easily done, we can open up HHI, then monitor. > > > > 1. The landing page MAY be an issue. Google may think we=E2=80=99re ly= ing to > people and the account could be flagged. > > > > Here are Google rules around domains. > > > > URL policies > > Your ads=E2=80=99 URLs should give customers a clear idea of what page th= ey'll > arrive at when they click an ad. For this reason, Google's policy is that > both display and landing page URLs should be within the same website. Thi= s > means that the display URL in your ad needs to match the domain that > visitors land on when they click on your ad. > > Example > > If your display URL is www.ads.google.com, your landing page URL can be > www.ads.google.com/Google Ads, because the domain (google.com) of the > display URL matches the domain of the landing page URL. Keep in mind that > you have to use the same domain for all the URLs in your ad group. > > > > Since we=E2=80=99re advertising =E2=80=9CThe Key=E2=80=9D, we shouldn=E2= =80=99t have an issue as the > display URL would still be =E2=80=9Cthe key=E2=80=9D. > > > > I would say separating this campaign to it=E2=80=99s own would allow for = data > collection and a better understanding or how it performs. Assuming we can > setup conversion tracking on =E2=80=9CThe Key=E2=80=9D and push them back= into Google Ads > for optimization, we should get learnings on how it does. > > > > Our thoughts on the landing page is that it should have the right > information and push to contact, ensuring w