--0000000000002e16030609bd3274 Content-Type: multipart/alternative; boundary="0000000000002e16010609bd3273" --0000000000002e16010609bd3273 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable I confirmed that we will need a separate account with this campaign in order to sync up to Callrail so let's plan to discuss this during our call next week. On Mon, Nov 6, 2023 at 3:41=E2=80=AFPM Alexa Graziani wrote: > Hi John, > > Thank you for the quick feedback! > > I will send another email to you, Tim, and Chuck so that the three of you > can work together to define what geography makes sense to add. > > As for the display and the actual URL, yes, it seems like both of those > would be the same so it shouldn't be an issue, right? > > We have Callrail tracking setup on TheKey.ca but I think the issue we ran > into is that you can only connect one Callrail account and one Google ads > account, which is why we broke our Mississauga and Oakville from Waterloo > previously. Does this mean we'd need to create a separate account for > Calgary's TheKey.ca campaign? Any other options there you can think of? > > Sincerely, > > On Mon, Nov 6, 2023 at 10:09=E2=80=AFAM John McColman > wrote: > >> Hi Alexa, >> >> >> >> Great to hear, I=E2=80=99ll answer the questions. >> >> >> >> 1. Yes, we can easily make a new campaign with targeting. My >> suggestion is picking out the FSAs we want to use. The NE can be real= ly >> large. >> 1. T2E (as picture below) encompasses a massive part of Calgary. >> 2. There is a good mix here of HHI in Bridgeland, Mayland Heights, >> etc=E2=80=A6 but also a lot of business up and around the speeders= location / YYC. >> >> [image: A map of a city Description automatically generated] >> >> >> >> 1. Easily done, we can open up HHI, then monitor. >> >> >> >> 1. The landing page MAY be an issue. Google may think we=E2=80=99re l= ying to >> people and the account could be flagged. >> >> >> >> Here are Google rules around domains. >> >> >> >> URL policies >> >> Your ads=E2=80=99 URLs should give customers a clear idea of what page t= hey'll >> arrive at when they click an ad. For this reason, Google's policy is tha= t >> both display and landing page URLs should be within the same website. Th= is >> means that the display URL in your ad needs to match the domain that >> visitors land on when they click on your ad. >> >> Example >> >> If your display URL is www.ads.google.com, your landing page URL can be >> www.ads.google.com/Google Ads, because the domain (google.com) of the >> display URL matches the domain of the landing page URL. Keep in mind tha= t >> you have to use the same domain for all the URLs in your ad group. >> >> >> >> Since we=E2=80=99re advertising =E2=80=9CThe Key=E2=80=9D, we shouldn=E2= =80=99t have an issue as the >> display URL would still be =E2=80=9Cthe key=E2=80=9D. >> >> >> >> I would say separating this campaign to it=E2=80=99s own would allow for= data >> collection and a better unde