Re: Direct Mail Copy

From
Megan Heinen <mheinen@thekey.com>
To
"Chuck Terlesky (Home Care Assistance)" <cterlesky@thekey.com>
CC
Timothy Thomas <tt@thekey.com>
Date
Wed, 8 Nov 2023 13:56:27 -0800
Folder
INBOX
--000000000000e52d130609ab2a01 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Weird. How do they do that?? How do they know where to drop? On Wed, Nov 8, 2023 at 1:55=E2=80=AFPM Chuck Terlesky (Home Care Assistance= ) wrote: > There won=E2=80=99t be a blank space for address - it will be just a mail= box drop- > not a specific address on the postcard. > > Chuck Terlesky > General Manager/Regional Caregiver Ambassador for Canada > > Office Calgary: 403-301-3777 > Office Winnipeg: 204-489-6000 > > --- > > > > TheKey.ca > > [image: TheKey] > > On Nov 8, 2023, at 2:39=E2=80=AFPM, Megan Heinen wro= te: > > =EF=BB=BF > Do you have design specs for the postcard art from the printer? Like with > blank space for indicia and addresses identified? > > On Wed, Nov 8, 2023 at 1:36=E2=80=AFPM Megan Heinen = wrote: > >> Yep, waiting on the # and URL. I will take a stab at design for now! >> Thank you! >> >> On Wed, Nov 8, 2023 at 1:33=E2=80=AFPM Chuck Terlesky >> wrote: >> >>> I think the edits you made are perfect. I would just adjust the >>> statement in the last line. >>> >>> On Wed, Nov 8, 2023 at 2:17=E2=80=AFPM Megan Heinen wrote: >>> >>>> I made a bunch of edits. Can you please take a look and let me know if >>>> you think I cut anything too essential. Please note that a lot of this >>>> detail will be included on the landing page. >>>> >>>> >>>> https://docs.google.com/document/d/1fnMYVDQfo5cdYs8bdop24rs-ZZOUU4ulGf= 1Z3vZYpWg/edit >>>> >>>> On Wed, Nov 8, 2023 at 1:11=E2=80=AFPM Megan Heinen wrote: >>>> >>>>> Okay let's try it! And if we get traction, we can think about other >>>>> versions. >>>>> >>>>> On Wed, Nov 8, 2023 at 1:07=E2=80=AFPM Chuck Terlesky >>>>> wrote: >>>>> >>>>>> The cost of delivering a postcard to me makes more sense. Once we go >>>>>> over the postcard size, it gets much more expensive. I like the idea= , so >>>>>> I'm hopeful the postcard will bring in some extra clients to justify= a >>>>>> bigger budget=E2=80=94just my two cents. >>>>>> >>>>>> On Wed, Nov 8, 2023 at 1:57=E2=80=AFPM Megan Heinen >>>>>> wrote: >>>>>> >>>>>>> Question. As I am in here editing, do you think a postcard makes >>>>>>> sense - or a more formal form letter? We don't want to do anything = fishy, >>>>>>> but I wonder if a letter will allow us to put more detail, but also= give >>>>>>> the impression we are more of an official solution. What do you thi= nk? >>>>>>> >>>>>>> On Wed, Nov 8, 2023 at 10:36=E2=80=AFAM Timothy Thomas >>>>>>> wrote: >>>>>>> >>>>>>>> Sounds good, thank you. >>>>>>>> >>>>>>>> On Wed, Nov 8, 2023 at 12:59=E2=80=AFPM Megan Heinen >>>>>>>> wrote: >>>>>>>> >>>>>>>>> This is really good and I have a few suggestions. This copy is >>>>>>>>> probably better suited for the landing page, as it's simply TOO m= uch for a >>>>>>>>> direct mail piece. Let take a stab and get back to you guys. >>>>>>>>> >>>>>>>>> On Tue, Nov 7, 2023 at 8:36=E2=80=AFAM Timothy Thomas >>>>>>>>> wrote: >>>>>>>>> >>>>>>>>>> Hi Meg

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