--000000000000df637d0611ebba95 Content-Type: multipart/alternative; boundary="000000000000df637d0611ebba94" --000000000000df637d0611ebba94 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Alexa, This definitely is too much for an email and we can discuss next week in our call. I wasn=E2=80=99t referring to the last 18 months or so. When I sa= id historically I meant what we saw as owners over the last decade. A lot has changed since Covid. Our strategy has to change as well. Especially in a market like Ontario. While it may look like Vancouver on paper, it=E2=80=99= s not. Tim and I have discussed some ideas and we can definitely all talk about it next week. Have a good night, Cheryl On Wed, Feb 21, 2024 at 5:46=E2=80=AFPM Alexa Graziani wrote: > Hi Cheryl, > > Thank you for sharing what you're hearing on your end. There are a few > aspects to address here, which I look forward to doing together on our > call. Working collaboratively to get your feedback will be a great way fo= r > us to optimize the account even further, so I appreciate your input. > > *Historic Success* > > - When you say Google Ads has been "historically much more > successful", can you clarify in what timeframe? > - If you are referring to before 2023, there was no way to tell > what leads came from Google Ads vs what came from organic Google/ot= her > channels - it is all anecdotal based on what the caller says. > - February 2023 is when we started to have this level of detail in > our data for Canada. > - In Q4 we decided to make Toronto our focus market and ramp up > the spend and emphasis on optimizations. > - In Q4 we saw 6 clients from paid for Toronto, 5 of which > started care > - In Q3 we only saw 3 clients and 2 SOC. Doubling our clients > converted and consistently getting ~1 more SOC per month is a= big win > - If you're referring to a different timeframe, then I'll need > to look at that timeframe in more detail before our call. > > > *Lead Quantity/Quality* > > - Our goal is to drive as many opportunities for your market as > possible so your team can push those through to SOC. To do that, we tr= y to > drive more leads at a stable or better lead-to-opportunity conversion = rate. > - As mentioned, Toronto already has 28 leads in February, which is > more than it had in the whole month of January. Given there is a ~3= 0% lead > to opportunity conversion rate, ~70% of those leads will not be qua= lified. > - So you're right, there will be an increase in the absolute > number of unqualified leads. I'm not surprised that you're feeli= ng that > change because the volume did increase pretty dramatically. > - But there will also be an increase in the number of qualified > leads which means there should be an increase in SOC. > - We need this overall increase so we have more data to look at > to continue to optimize the account each month and continue to i= mprove > performance. > > > *Opportunity Quantity/Conversion to SOC* > >