--00000000000003c78b0611ec565b Content-Type: multipart/alternative; boundary="00000000000003c78a0611ec565a" --00000000000003c78a0611ec565a Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Cheryl, Yes, this outline is for us to have jumping-off points for us to discuss next week, we do not need to dive into it more via email. There's a lot to consider/cover/talk through though, so I think it's good to have an outline of information on all the areas we'll want to cover (outlined in the previous email). I look forward to continuing the conversation on these points next week and look forward to hearing more about the ideas you've discussed. Sincerely, Sincerely, On Wed, Feb 21, 2024 at 2:20=E2=80=AFPM Cheryl Cartwright wrote: > Hi Alexa, > > This definitely is too much for an email and we can discuss next week in > our call. I wasn=E2=80=99t referring to the last 18 months or so. When I = said > historically I meant what we saw as owners over the last decade. A lot ha= s > changed since Covid. Our strategy has to change as well. Especially in a > market like Ontario. While it may look like Vancouver on paper, it=E2=80= =99s not. > > Tim and I have discussed some ideas and we can definitely all talk about > it next week. > > Have a good night, > > Cheryl > > > > On Wed, Feb 21, 2024 at 5:46=E2=80=AFPM Alexa Graziani > wrote: > >> Hi Cheryl, >> >> Thank you for sharing what you're hearing on your end. There are a few >> aspects to address here, which I look forward to doing together on our >> call. Working collaboratively to get your feedback will be a great way f= or >> us to optimize the account even further, so I appreciate your input. >> >> *Historic Success* >> >> - When you say Google Ads has been "historically much more >> successful", can you clarify in what timeframe? >> - If you are referring to before 2023, there was no way to tell >> what leads came from Google Ads vs what came from organic Google/o= ther >> channels - it is all anecdotal based on what the caller says. >> - February 2023 is when we started to have this level of detail in >> our data for Canada. >> - In Q4 we decided to make Toronto our focus market and ramp up >> the spend and emphasis on optimizations. >> - In Q4 we saw 6 clients from paid for Toronto, 5 of which >> started care >> - In Q3 we only saw 3 clients and 2 SOC. Doubling our >> clients converted and consistently getting ~1 more SOC per m= onth is a big >> win >> - If you're referring to a different timeframe, then I'll need >> to look at that timeframe in more detail before our call. >> >> >> *Lead Quantity/Quality* >> >> - Our goal is to drive as many opportunities for your market as >> possible so your team can push those through to SOC. To do that, we t= ry to >> drive more leads at a stable or better lead-to-opportunity conversion= rate. >> - As mentioned, Toronto already has 28 leads in February, which is >> more than it had in the whole month of January. Given there i