--0000000000003c00da061405ddfa Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Landing page is solid. I got Dennis on the phone. He was very good. He knew about the benefit - after my calls down here I was worried. A soft sell. I said I'd check with my mum and get back to him. Even though I was driving and he was not being pushy at all - and I respect that - worth considering asking for some contact info from the caller (phone or email) - unless he was able to snag my cell phone from his screen anyway. He could always say: would you like me to send you an e-brochure? He asked about my contact preferences and in response gave me his email which was good. I have a completely different suggestion for the mailer creative. I'll send you a sample later. On Tue, Mar 19, 2024 at 10:05=E2=80=AFAM Timothy Thomas wro= te: > Hi Ray, > > Yes we have just distributed a mailer which will go out in the coming > days. We will follow up again towards the end of the radio campaign with > another mailer. > > Here is the landing page where the mailer is directing to - > https://thekey.ca/calgary/cdhc > > I'm happy to work with Megan on a redesign to incorporate a QR code and > any other changes you suggest. > > As for remarketing, I believe this is active but I will confirm with Alex= a. > > On Tue, Mar 19, 2024 at 9:53=E2=80=AFAM Ray Smale = wrote: > >> Yes - let=E2=80=99s get into the creative. >> Also can send you some thoughts on the direct mail if what you sent me i= s >> the base. >> You=E2=80=99re planning to stack these media, correct? - Run the ads the= n drop >> the mailer in the middle/end of the radio campaign? >> A QR code could bounce people straight to a landing page - do we have >> that on the website? Then we can retarget visitors for 30 days (assuming >> the regulations allow). >> Any other digital channels/sites worth considering? >> Stacking usually means that 1+1+1 =3D 4. So it=E2=80=99s worth lining ev= erything up. >> Otherwise it=E2=80=99s much harder to break through the clutter. >> Ray >> >> On Tue, Mar 19, 2024 at 9:38=E2=80=AFAM Timothy Thomas w= rote: >> >>> Hi Ray, >>> >>> Thank you for bringing the website ad placements to my attention=E2=80= =94I'll >>> discuss this with our representative. Regarding the budget, I'm hesitan= t >>> about the feasibility of advertising on Spotify or Pandora, as I'm >>> personally unfamiliar with their ad experience due to my subscription. >>> >>> I agree with your observations on ad timing. I'll endeavor to secure a >>> time slot that better aligns with our target demographic's preferences. >>> >>> As for the creative aspect, we haven't started yet. Would you be >>> interested in contributing to this process? >>> >>> Best regards, >>> >>> On Fri, Mar 15, 2024 at 7:03=E2=80=AFPM Ray Smale wrote: >>> >>>> Hola. >>>> They've got quite a lot of traffic to that website - and I would hazar= d >>>> a guess it skews older since that crowd isn't listening while they dri= ve t