--000000000000cc9f490614066897 Content-Type: multipart/alternative; boundary="000000000000cc9f460614066895" --000000000000cc9f460614066895 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable This iteration is obviously waaaay off brand for TheKey, but the concept is worth considering. I realize it's been done enough that most (younger) people realize it's not actually a hand-written note. Having said that, this worked extremely well with veterinarians. We get pinged every time the code gets scanned. On Tue, Mar 19, 2024 at 12:21=E2=80=AFPM Ray Smale w= rote: > Landing page is solid. > I got Dennis on the phone. > He was very good. > He knew about the benefit - after my calls down here I was worried. > A soft sell. > I said I'd check with my mum and get back to him. Even though I was > driving and he was not being pushy at all - and I respect that - worth > considering asking for some contact info from the caller (phone or email)= - > unless he was able to snag my cell phone from his screen anyway. He could > always say: would you like me to send you an e-brochure? He asked about m= y > contact preferences and in response gave me his email which was good. > > I have a completely different suggestion for the mailer creative. > I'll send you a sample later. > > > On Tue, Mar 19, 2024 at 10:05=E2=80=AFAM Timothy Thomas w= rote: > >> Hi Ray, >> >> Yes we have just distributed a mailer which will go out in the coming >> days. We will follow up again towards the end of the radio campaign with >> another mailer. >> >> Here is the landing page where the mailer is directing to - >> https://thekey.ca/calgary/cdhc >> >> I'm happy to work with Megan on a redesign to incorporate a QR code and >> any other changes you suggest. >> >> As for remarketing, I believe this is active but I will confirm with >> Alexa. >> >> On Tue, Mar 19, 2024 at 9:53=E2=80=AFAM Ray Smale = wrote: >> >>> Yes - let=E2=80=99s get into the creative. >>> Also can send you some thoughts on the direct mail if what you sent me >>> is the base. >>> You=E2=80=99re planning to stack these media, correct? - Run the ads th= en drop >>> the mailer in the middle/end of the radio campaign? >>> A QR code could bounce people straight to a landing page - do we have >>> that on the website? Then we can retarget visitors for 30 days (assumin= g >>> the regulations allow). >>> Any other digital channels/sites worth considering? >>> Stacking usually means that 1+1+1 =3D 4. So it=E2=80=99s worth lining e= verything >>> up. >>> Otherwise it=E2=80=99s much harder to break through the clutter. >>> Ray >>> >>> On Tue, Mar 19, 2024 at 9:38=E2=80=AFAM Timothy Thomas = wrote: >>> >>>> Hi Ray, >>>> >>>> Thank you for bringing the website ad placements to my attention=E2=80= =94I'll >>>> discuss this with our representative. Regarding the budget, I'm hesita= nt >>>> about the feasibility of advertising on Spotify or Pandora, as I'm >>>> personally unfamiliar with their ad experience