--000000000000b13590061ceab918 Content-Type: multipart/alternative; boundary="000000000000b1358f061ceab917" --000000000000b1358f061ceab917 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Ray, Sorry for the delay. I have sent your query to Jason at CJOB and he is working on a response. Will keep you posted. Sincerely, Dennis Fancy, BSP General Manager (204) 489-6000 TheKey.ca [image: TheKey] On Fri, Jul 5, 2024 at 1:47=E2=80=AFPM Ray Smale wro= te: > Here's what I'd ask from Jason. > LMK if you're comfortable with me sending it directly. > > > Hi Jason, > Tim forwarded the below to me. > I'm their CMO. > Looking forward to working with you on this. > Could you please share more demographic info with us? > 50+ is good but we're really interested in 65+ - what do you have on them= ? > I'd like to understand the reach and frequency in each daypart pls as wel= l > as the concentration of listeners in the target demo (65+). > What we have here is run of station. > When are the older crowd more likely to be listening vs. the average > listener and what are the implications of choosing dayparts vs. run of > station in terms of cost but vs. better targeting - if there are higher > concentrations of 65+ at certain times. For example, wouldn't really expe= ct > the older crowd to be up listening late at night. > I'm also a fan of a bit more frequency TBH. > You're saying that 28 ads per week means that the average listener will > hear it 3.3 times, correct? > That seems optimistic. I would imagine frequency is lower. > Also is that 3.3 against the 50+ demo or not? > Please clarify. > Thanks. > > Is CJOB 680 the website? > The free pieces there are appreciated. > If not the website do we have demo/usage info on that? > My guess is old folks might be disproportionately good frequenters of the > website relative to the average visitor. > Is that correct? > > Thanks, > Ray > > ---------- Forwarded message --------- > From: Timothy Thomas > Date: Thu, Jul 4, 2024 at 3:31=E2=80=AFPM > Subject: Fwd: CJOB Schedule > To: Ray Smale > Cc: Dennis Fancy > > > Hi Ray, > > We'd like to explore the use of radio in our Winnipeg market. Could we > schedule a call to discuss? > > Station demographics are included below. > Thanks! > Tim > > ---------- Forwarded message --------- > From: Dennis Fancy > Date: Thu, Jul 4, 2024 at 1:37=E2=80=AFPM > Subject: Fwd: CJOB Schedule > To: Timothy Thomas > > > Hi Tim, > > Information re: our proposed CJOB radio campaign in Winnipeg. Please let > me know if you have any questions. > > Thanks, > > Dennis Fancy, BSP > General Manager > (204) 489-6000 > > TheKey.ca > > [image: TheKey] > > > ---------- Forwarded message --------- > From: Jason Patterson > Date: Tue, Jun 25, 2024 at 9:40=E2=80=AFAM > Subject: CJOB Schedule > To: Dennis Fancy > > > Hi Dennis, > > > > I looked at adults 50+ in the market and put together a strong weekly > frequency schedule. > > > > Here is the breakdown: > > > > For a 26