--000000000000ea3dc4061c847dca Content-Type: multipart/alternative; boundary="000000000000ea3dc3061c847dc9" --000000000000ea3dc3061c847dc9 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Here's what I'd ask from Jason. LMK if you're comfortable with me sending it directly. Hi Jason, Tim forwarded the below to me. I'm their CMO. Looking forward to working with you on this. Could you please share more demographic info with us? 50+ is good but we're really interested in 65+ - what do you have on them? I'd like to understand the reach and frequency in each daypart pls as well as the concentration of listeners in the target demo (65+). What we have here is run of station. When are the older crowd more likely to be listening vs. the average listener and what are the implications of choosing dayparts vs. run of station in terms of cost but vs. better targeting - if there are higher concentrations of 65+ at certain times. For example, wouldn't really expect the older crowd to be up listening late at night. I'm also a fan of a bit more frequency TBH. You're saying that 28 ads per week means that the average listener will hear it 3.3 times, correct? That seems optimistic. I would imagine frequency is lower. Also is that 3.3 against the 50+ demo or not? Please clarify. Thanks. Is CJOB 680 the website? The free pieces there are appreciated. If not the website do we have demo/usage info on that? My guess is old folks might be disproportionately good frequenters of the website relative to the average visitor. Is that correct? Thanks, Ray ---------- Forwarded message --------- From: Timothy Thomas Date: Thu, Jul 4, 2024 at 3:31=E2=80=AFPM Subject: Fwd: CJOB Schedule To: Ray Smale Cc: Dennis Fancy Hi Ray, We'd like to explore the use of radio in our Winnipeg market. Could we schedule a call to discuss? Station demographics are included below. Thanks! Tim ---------- Forwarded message --------- From: Dennis Fancy Date: Thu, Jul 4, 2024 at 1:37=E2=80=AFPM Subject: Fwd: CJOB Schedule To: Timothy Thomas Hi Tim, Information re: our proposed CJOB radio campaign in Winnipeg. Please let me know if you have any questions. Thanks, Dennis Fancy, BSP General Manager (204) 489-6000 TheKey.ca [image: TheKey] ---------- Forwarded message --------- From: Jason Patterson Date: Tue, Jun 25, 2024 at 9:40=E2=80=AFAM Subject: CJOB Schedule To: Dennis Fancy Hi Dennis, I looked at adults 50+ in the market and put together a strong weekly frequency schedule. Here is the breakdown: For a 26 weeks schedule- 28 x :30 second ads per week Monday-Sunday 6a-12a + the addition of 10 x :05 second news tags weekly=3D a 4.0 frequency to Adults 50+ [image: A screenshot of a radio schedule Description automatically generated] *Jason Patterson*|Integrated Account Manager | T. 204.789.0594 |*jason.patterson@corusent.com * Corus Entertainment Inc. | corusent.com | 3000-201 Portage Ave, Winnipeg, MB R3B 3K6 Corus=C2=AE and the Corus logo=E2=84=A2 are trade-marks of