Re: PLEASE HOLD OFF ON PRINTING re: need additional logo design.... Re: Ad Request Form Submitted - Montreal Five-Fold - Tue Feb 4, 2020 07:54:31am

From
Linda Jacobson <ljacobson@homecareassistance.com>
To
Tim Thomas <tthomas@homecareassistance.com>, Greg Goff <ggoff@homecareassistance.com>, Barbara Schuh <bschuh@homecareassistance.com>
CC
Timothy Thomas <tt@homecareassistance.com>, James Patchett <jpatchett@homecareassistance.com>, Sandra Daoust <sdaoust@homecareassistance.com>, Heidi Pope <hpope@homecareassistance.com>
Date
Tue, 11 Feb 2020 11:55:48 -0800
Folder
INBOX
--000000000000b79bb9059e523e8c Content-Type: multipart/alternative; boundary="000000000000b79bb8059e523e8b" --000000000000b79bb8059e523e8b Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Timothy. Forwarding your perspectives to our strategic brand marketing decision-makers, Greg Goff and Barbara Schuh. CC:ing Heidi to implement the latest round of text corrections on the artwork. thanks, Linda Linda Jacobson Director of Marketing & Communications - Franchise Home Care Assistance of San Francisco Direct: 415-535-2181 221 Main Street, Suite 520 San Francisco, CA 94105 homecareassistance.com --- Read Our Testimonials Join Our Newsletter We Are Hiring! Champions of Longevity On Tue, Feb 11, 2020 at 11:38 AM Tim Thomas wrote: > Hello Linda, > > This is Timothy=E2=80=99s father. I wanted to give you my perspective on= some of > the suggested changes to this brochure. > > We would never use both the English and French logo=E2=80=99s on a unilin= gual > marketing piece which technically this bi-fold brochure is. Since there > are separate English and French sides, only the one language specific log= o > is necessary. In fact having both, ends up reducing their size and > therefore the overall brand prominence as a result. Incidentally, we hav= e > many stand alone English and French brochures and marketing pieces and we > have no plans to start including side-by-side English and French logos. > Having said that, it would be appropriate to do so when we have a bilingu= al > piece where both languages appear on a one-page flyer for example. > > There are a few other small corrections; > > English side: > 1st panel: The website address should be the English one=E2=80=A6. > HomeCareAssistanceMontreal.ca > 2nd panel: Second paragraph=E2=80=A6Balanced Care Method should have a TM= like in > the first paragraph > 2nd panel: Last word on the page =E2=80=9CEarth=E2=80=9D=E2=80=A6don=E2= =80=99t think it needs a capital =E2=80=9CE=E2=80=99 > 4th panel: First paragraph, second to last line=E2=80=A6wellbeing should = be > hyphenated=E2=80=A6well-being > > French side: > 1st panel: The website address should read=E2=80=A6MontrealSoinsaDomicile= .ca > (This is also the case inside the brochure on panels 3-4 at the bottom > 2nd panel: Second paragraph=E2=80=A6.M=C3=A9thode de Soins =C3=89quilibr= =C3=A9s should have an > MD like the first paragraph > 5th panel: The name of the person in the quote should be written with a > nod to the French reader=E2=80=A6therefore =E2=80=9CMarie H.=E2=80=9D not= Mary H. > > Thanks. > > > *Tim Thomas* > > > > *Home Care Assistance (Montr=C3=A9al)* > *4464 Ste. Catherine Ouest* > *Westmount, Qu**=C3=A9**bec* > *H3Z 1R7* > *Tel: 514 907 5065* > *Fax: 514 221 4265* > > *tthomas@homecareassistance.com * > > *www.homecareassistancemontreal.ca > * > *www.facebook.com/hcamontreal * > *www.twitter.com/hcamontreal * > > > > > > > On Feb 11, 2020, at 10:52 AM, Timothy Thomas > wrote: > > > > ---------- Fo

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