Re: PLEASE HOLD OFF ON PRINTING re: need additional logo design.... Re: Ad Request Form Submitted - Montreal Five-Fold - Tue Feb 4, 2020 07:54:31am

From
Linda Jacobson <ljacobson@homecareassistance.com>
To
Heidi Pope <hpope@homecareassistance.com>
CC
James Patchett <jpatchett@homecareassistance.com>, Sandra Daoust <sdaoust@homecareassistance.com>, Tim Thomas <tthomas@homecareassistance.com>, Timothy Thomas <tt@homecareassistance.com>
Date
Tue, 11 Feb 2020 12:38:37 -0800
Folder
INBOX
--000000000000dbdb59059e52d718 Content-Type: multipart/alternative; boundary="000000000000dbdb57059e52d717" --000000000000dbdb57059e52d717 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Heidi, thanks for your patience with back and forth. Barbara agrees that Tim can continue doing what they/ve been doing for 10 years . Sounds good to me! Please see below. Linda Jacobson Director of Marketing & Communications - Franchise Home Care Assistance of San Francisco Direct: 415-535-2181 221 Main Street, Suite 520 San Francisco, CA 94105 homecareassistance.com --- Read Our Testimonials Join Our Newsletter We Are Hiring! Champions of Longevity On Tue, Feb 11, 2020 at 12:04 PM Barbara Schuh wrote: > Hi > > I concur with Tim and would suggest separate brochures. > > Best, > > Barbara > > > On Tue, Feb 11, 2020 at 2:56 PM Linda Jacobson ljacobson@homecareassistance.com> wrote: > >> Hi Timothy. >> >> Forwarding your perspectives to our strategic brand marketing >> decision-makers, Greg Goff and Barbara Schuh. >> >> CC:ing Heidi to implement the latest round of text corrections on the >> artwork. >> >> thanks, >> Linda >> >> >> Linda Jacobson >> Director of Marketing & Communications - Franchise >> Home Care Assistance of San Francisco >> Direct: 415-535-2181 >> 221 Main Street, Suite 520 >> >> San Francisco, CA 94105 >> >> homecareassistance.com >> --- >> Read Our Testimonials >> Join Our Newsletter >> >> We Are Hiring! >> >> Champions of Longevity >> >> >> On Tue, Feb 11, 2020 at 11:38 AM Tim Thomas > tthomas@homecareassistance.com> wrote: >> >>> Hello Linda, >>> >>> This is Timothy=E2=80=99s father. I wanted to give you my perspective = on some >>> of the suggested changes to this brochure. >>> >>> We would never use both the English and French logo=E2=80=99s on a unil= ingual >>> marketing piece which technically this bi-fold brochure is. Since ther= e >>> are separate English and French sides, only the one language specific l= ogo >>> is necessary. In fact having both, ends up reducing their size and >>> therefore the overall brand prominence as a result. Incidentally, we h= ave >>> many stand alone English and French brochures and marketing pieces and = we >>> have no plans to start including side-by-side English and French logos. >>> Having said that, it would be appropriate to do so when we have a bilin= gual >>> piece where both languages appear on a one-page flyer for example. >>> >>> There are a few other small corrections; >>> >>> English side: >>> 1st panel: The website address should be the English one=E2=80=A6. >>> HomeCareAssistanceMontreal.ca >>> 2nd panel: Second paragraph=E2=80=A6Balanced Care Method should have a = TM like >>> in the first paragraph >>> 2nd panel: Last word on the page =E2=80=9CEarth=E2=80=9D=E2=80=A6don=E2= =80=99t think it needs a capital >>> =E2=80=9CE=E2=80=99 >>> 4th panel: First paragraph, second to last line=E2=80=A6wellbeing shoul= d be >>> hyphenated=E2=80=A6well-being >>> >>> F

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