--000000000000cd9bbd060b4e6aed Content-Type: multipart/alternative; boundary="000000000000cd9bbc060b4e6aeb" --000000000000cd9bbc060b4e6aeb Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Whoops - here is the attachment :) On Wed, Nov 29, 2023 at 10:00=E2=80=AFAM Alexa Graziani wrote: > Hi Louise, > > As discussed on our last call, I'm sharing the 2024 Marketing Roadmap tha= t > I'd like us to work towards together. Please review it before our next ca= ll > so we can discuss it in more detail then. > > Overall, there are three ongoing optimizations that I'd like to work > together on. I'd like to update them collaboratively every 4 months (so > three updates for each in a year). They are: > > 1. Geography (postal code/targeting reviews, which I'll send a > separate email about as well) > 2. Keywords (similar to the keyword reviews we completed recently) > 3. Creative (I know you review this on your own but this would be the > larger-scale collaborative review we discussed on our last call) > > We are going to review the same things for all markets (US and the rest o= f > Canada), so we can share findings with each other to make all accounts > perform the best they can. > > Overall, I'd like to use this roadmap to keep both of our teams aligned o= n > what we are working on when, and who is responsible for what aspects of > each optimization. Let me know if this organizational framework works for > you/if there is anything else that would be helpful to include in it. > > Sincerely, > > -- > Alexa Graziani > Senior Marketing Manager - Consumer Growth > * Please note my email has changed: * > agraziani@thekey.com > (650) 416-1538 Ext. 181538 > TheKey.com > [image: TheKey] > --=20 Alexa Graziani Senior Marketing Manager - Consumer Growth * Please note my email has changed: * agraziani@thekey.com (650) 416-1538 Ext. 181538 TheKey.com [image: TheKey] --000000000000cd9bbc060b4e6aeb Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Whoops=C2=A0 - here is the attachment :) On Wed, Nov 29, 20= 23 at 10:00=E2=80=AFAM Alexa Graziani < agraziani@thekey.com > wrote: Hi Louise, As discussed on our last call, I'm sharing the 2024 Marketing Roadm= ap that I'd like us to work towards together. Please review it before o= ur next call so we can discuss it in more detail then. = Overall, there are three ongoing optimizations that I'd like to wo= rk together on. I'd like to update them collaboratively every 4 months = (so three updates for each in a year). They are: Geography (postal code/targeting reviews, which I'll= send a separate email about as well) Ke= ywords (similar to the keyword reviews we completed recently) Creative (I know you review this on your own but this= would be the larger-scale collaborative review we discussed on our last ca= ll) We are going to review the same things for all markets (U= S and the rest of Canada), so we can share findings with each