--000000000000128810058bb142bd Content-Type: multipart/alternative; boundary="00000000000012880e058bb142bc" --00000000000012880e058bb142bc Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable You're welcome! On Wed, Jun 19, 2019 at 10:53 AM Tim Thomas wrote: > Thanks Katelyn. > > *Tim Thomas* > > > > *Home Care Assistance (Montr=C3=A9al)* > *4464 Ste. Catherine Ouest* > *Westmount, Qu**=C3=A9**bec* > *H3Z 1R7* > *Tel: 514 907 5065* > *Fax: 514 221 4265* > > *tthomas@homecareassistance.com * > > *www.homecareassistancemontreal.ca > * > *www.facebook.com/hcamontreal * > *www.twitter.com/hcamontreal * > > > > > > > On Jun 19, 2019, at 11:39 AM, Katelyn Martin kmartin@homecareassistance.com> wrote: > > Hi Tim, > > For an update, I reached out to Megan Heinen, Director of Corporate > Marketing, and she will be updating the evolution powerpoint to include t= he > competitor slides so that you can analyze those results. Once this new > version is created, I will share it with you. Thank you for your time. > > Best, > > Katelyn Martin > > On Fri, Jun 14, 2019 at 2:00 PM Barbara Schuh bschuh@homecareassistance.com> wrote: > >> Yes, the testing fared much better. Katelyn, do you have those slides? >> >> Barbara >> >> On Fri, Jun 14, 2019 at 3:51 PM Tim Thomas > tthomas@homecareassistance.com> wrote: >> >>> Hi Barbara, >>> Thanks for this. Question...was there any retesting of new logo/color >>> against the competition to compare the improvement in brand perception? >>> >>> Tim Thomas >>> Soins =C3=A0 Domicile / Home Care Assistance >>> 514 907 5065 >>> >>> Begin forwarded message: >>> >>> *From:* HCA News and Updates >>> *Date:* June 14, 2019 at 3:58:16 PM GMT-4 >>> *To:* undisclosed-recipients:; >>> *Subject:* *HCA Brand Evolution* >>> *Reply-To:* rgesher@homecareassistance.com >>> >>> Hello, >>> >>> Thank you for your patience, as I know many of you have been waiting fo= r >>> updates on the new logo. To begin, I am sorry for the lack of transpare= ncy >>> and communication around this issue. We learned a valuable lesson and >>> appreciate all your comments and suggestions over the past few weeks. T= he >>> franchise and corporate team are working closely together to ensure all >>> communication around this issue and others, going forward, are open and >>> seamless. To that note, we have compiled an overview of the process tha= t >>> led to this brand evolution in the attached power point. >>> >>> After reviewing the findings, I began to appreciate the time and effort >>> that went into creating our new brand. One of the key focuses for our >>> company as a whole is to be the premier provider of home care. In both >>> corporate and franchise sites, this has been our focus with strong care >>> management, higher minimum hours and high-end referral sources, to ensu= re >>> high quality care. The research conducted on our current brand did not >>> align with our premier provider focus. In fact, as you will see in the >>> pow