Hi Sardar,
The last time we did a drop, we were under $3k total for the drop,
including printing. I would assume that would be a good starting point.
Regards,
Chuck
On Fri, Jun 14, 2024 at 4:49 AM Sardar Azimov <sardar.azimov@thekey.com>
wrote:
> Hi Tim,
> Do you have a defined budget for this drop? I need to estimate the volumes
> and ask the vendor to reach out to CP for targeting.
> Besides the age (70+), any other targeting criteria to include (owned vs
> rented, revenue, etc).
>
> Thank you,
> Sardar
>
> [image: ltp|17183620054917521]
>
> On Thu, Jun 13, 2024 at 9:51 PM Sardar Azimov <sardar.azimov@thekey.com>
> wrote:
>
>> Hello,
>>
>> I'll reach out to the printing provider. From design perspective, I think
>> we'd need to have some space for first name personalisation and some space
>> to print the address.
>>
>> Sardar Azimov
>> 786 253 7426
>> ------------------------------
>> *From:* Timothy Thomas <tt@thekey.com>
>> *Sent:* Thursday, June 13, 2024 9:49:06 PM
>> *To:* Ray Smale <ray.smale@thekey.com>
>> *Cc:* Sardar Azimov <sardar.azimov@thekey.com>; Chuck Terlesky <
>> cterlesky@thekey.com>
>> *Subject:* Re: Calgary Postcard Drop
>>
>> Sounds good, thanks Ray.
>>
>> On Thu, Jun 13, 2024 at 3:40 PM Ray Smale <ray.smale@thekey.com> wrote:
>>
>> Excellent!
>> Yes there are waaaaay too many words in tiny font on that card - so I'd
>> like to thin it whilst keeping the CTA Claim your benefit.
>> I'm super busy today/tomorrow so can look at Monday - which is my first
>> day of a 2 week vacation that I had booked prior to joining you guys in
>> March (just fyi if I'm slow to respond after mid next week).
>> So I'll get back to you early next week.
>> Ray
>>
>> On Thu, Jun 13, 2024 at 3:02 PM Timothy Thomas <tt@thekey.com> wrote:
>>
>> Hi team,
>>
>> As our radio campaign is entering its final month. So far we've signed 4
>> clients and an average CAC of $2670. We will be extending the campaign.
>>
>> We would like to tee up another postcard drop ASAP.
>> Sardar can you work with your new vendor to secure us a list for 70+
>> seniors in Calgary?
>>
>> Ray - here is the latest version of our CDHC postcard. Do we wish to make
>> any tweaks?
>>
>> --
>> Tim Thomas
>> Head of Canada Division
>> *Please note my email has changed:*
>> tt@TheKey.com <tt@thekey.com>
>> (514) 591-9387
>> TheKey.ca <https://www.thekey.ca/>
>> [image: TheKey] <https://www.thekey.com/>
>>
>>
>>
>> --
>> Tim Thomas
>> Head of Canada Division
>> *Please note my email has changed:*
>> tt@TheKey.com <tt@thekey.com>
>> (514) 591-9387
>> TheKey.ca <https://www.thekey.ca/>
>> [image: TheKey] <https://www.thekey.com/>
>>
>
--
Chuck Terlesky B.A., CCPE
General Manager
Winnipeg and Calgary
Calgary: 403-301-3777
Winnipeg: 204-489-6000
TheKey.ca <https://thekey.ca/>
[image: TheKey]