Re: Calgary Postcard Drop

From
Sardar Azimov <sardar.azimov@thekey.com>
To
Timothy Thomas <tt@thekey.com>
CC
Chuck Terlesky <cterlesky@thekey.com>, Ray Smale <ray.smale@thekey.com>
Date
Fri, 14 Jun 2024 12:49:39 +0200
Folder
INBOX
--000000000000faf5ce061ad75f92 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Tim, Do you have a defined budget for this drop? I need to estimate the volumes and ask the vendor to reach out to CP for targeting. Besides the age (70+), any other targeting criteria to include (owned vs rented, revenue, etc). Thank you, Sardar [image: ltp|17183620054917521] On Thu, Jun 13, 2024 at 9:51=E2=80=AFPM Sardar Azimov wrote: > Hello, > > I'll reach out to the printing provider. From design perspective, I think > we'd need to have some space for first name personalisation and some spac= e > to print the address. > > Sardar Azimov > 786 253 7426 > ------------------------------ > *From:* Timothy Thomas > *Sent:* Thursday, June 13, 2024 9:49:06 PM > *To:* Ray Smale > *Cc:* Sardar Azimov ; Chuck Terlesky cterlesky@thekey.com> > *Subject:* Re: Calgary Postcard Drop > > Sounds good, thanks Ray. > > On Thu, Jun 13, 2024 at 3:40=E2=80=AFPM Ray Smale = wrote: > > Excellent! > Yes there are waaaaay too many words in tiny font on that card - so I'd > like to thin it whilst keeping the CTA Claim your benefit. > I'm super busy today/tomorrow so can look at Monday - which is my first > day of a 2 week vacation that I had booked prior to joining you guys in > March (just fyi if I'm slow to respond after mid next week). > So I'll get back to you early next week. > Ray > > On Thu, Jun 13, 2024 at 3:02=E2=80=AFPM Timothy Thomas wr= ote: > > Hi team, > > As our radio campaign is entering its final month. So far we've signed 4 > clients and an average CAC of $2670. We will be extending the campaign. > > We would like to tee up another postcard drop ASAP. > Sardar can you work with your new vendor to secure us a list for 70+ > seniors in Calgary? > > Ray - here is the latest version of our CDHC postcard. Do we wish to make > any tweaks? > > -- > Tim Thomas > Head of Canada Division > *Please note my email has changed:* > tt@TheKey.com > (514) 591-9387 > TheKey.ca > [image: TheKey] > > > > -- > Tim Thomas > Head of Canada Division > *Please note my email has changed:* > tt@TheKey.com > (514) 591-9387 > TheKey.ca > [image: TheKey] > --000000000000faf5ce061ad75f92 Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Tim, Do you have a defined budget for this drop? I = need to estimate the volumes and ask the vendor to reach out to CP for targ= eting. Besides the age (70+), any other targeting criteria to inc= lude=C2=A0(owned vs rented, revenue, etc). Thank y= ou, Sardar On= Thu, Jun 13, 2024 at 9:51=E2=80=AFPM Sardar Azimov &lt; sardar.azimov@thekey.com &gt;= wrote: Hello, I&#39;ll reach out to the printing provider. From design p= erspective, I think we&#39;d need to have some space for first name persona= lisation and some space to print the address. Sardar Azimov 786 253 7426 From: Timothy Thomas &lt; tt@thekey.com &gt; Sent: Thursday, June 13, 2024 9:49:06 PM To: Ray Smale &lt; ray.smale@thekey.com &g

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