Hi Team,
Is someone following up on these questions? Would it be helpful to get a
smaller group together in a meeting to talk all of this through?
Sincerely,
On Mon, Jul 25, 2022 at 2:56 PM Alexa Graziani <agraziani@thekey.com> wrote:
> Those are the exact questions Phil and I have discussed as well!
>
> My ideal state would be that we could redirect those specific landing
> pages (since they won't need them anymore) to our corresponding TheKey.com
> landing pages and that the team transitions to our Salesforce instance as
> well so that multiple operational processes aren't being maintained. This
> would also facilitate our ability to move to TheKey advertising with
> Cardinal and optimization off of our Salesforce data.
>
> On Fri, Jul 22, 2022 at 11:30 AM Isabelle La <ila@thekey.com> wrote:
>
>> In line with what Tim is asking, I think the questions from IT Team are
>> related to website rights as well and we are hoping someone on this thread
>> can help answer.
>>
>> There are currently leads that come in through the Mavencare website and
>> auto-entered into Mavencare Tech/Scheduling software for not only client
>> leads but also caregiver leads as well for employment applications.
>>
>> What is the plan with the website management for the Mavencare brand
>> going forward? As I understand it, we are not able to migrate their
>> web/domain hosting to Cloudflare like we would normally do for acquisitions
>> since we will not have ongoing branding rights. Since the web leads are
>> integrated directly into Mavencare Tech/Software, will this continue after
>> we transition the brand? Are we planning to have Mavencare’s existing
>> website redirect to our own website and we are going to use our own web
>> leads forms, and if so, for how long would we be allowed to do this?
>>
>> I’m sure Alexa/Phil and Web Dev team will have other questions on
>> integrations and website in general as well but I think our initial
>> question is what happens to the Mavencare’s website and leads in the
>> immediate and then long-term plan?
>>
>>
>>
>> On Fri, Jul 22, 2022 at 11:18 AM Timothy Thomas <tt@thekey.com> wrote:
>>
>>> Yes the goal is to merge with existing HCA once we transition to TheKey.
>>> That being said, is there anyway to continue receiving leads through the
>>> mavencare website? Will this transition over as well?
>>>
>>> On Fri, Jul 22, 2022 at 1:38 PM Lucas Motro <lmotro@thekey.com> wrote:
>>>
>>>> Hi team, connected with Mavencare CEO. See below on our branding
>>>> flexibility which I think was the ask of me from Kim a few emails back.
>>>>
>>>> Mavencare Toronto we can convert brand whenever ready, although I
>>>> suggested tentatively (without commitment) that we would likely want to
>>>> rebrand either concurrently or after the Canada September TheKey rebrand to
>>>> avoid rebranding twice.
>>>>
>>>> Mavencare NY we are currently doing a bit of cobranding (TheKey >>>> our management company, and Mavencare = the licensed agency). Our
>>>> understanding is that we have to keep branding that way until
>>>> Mavencare's license is re-issued with the TheKey DBA. Kim is leading that
>>>> process with legal but the last estimate I heard from her is that it could
>>>> be ~4 months.
>>>>
>>>> Kim, chime in if anything you want to add or correct.
>>>>
>>>>
>>>> On Thu, Jul 21, 2022 at 4:00 PM Alexa Graziani <agraziani@thekey.com>
>>>> wrote:
>>>>
>>>>> Hi Team,
>>>>>
>>>>> Any status update here? Is it possible for us to set up a call next
>>>>> week to discuss if so? The Mavencare branding options and Salesforce usage
>>>>> has major impacts on:
>>>>>
>>>>> 1. How we handle paid advertising in both markets
>>>>> 2. The launch of the Canadian TheKey advertising
>>>>>
>>>>> I understand this is a moving target so we might not have an answer
>>>>> yet. I just want to be clear that Phil and I are going to need to talk this
>>>>> through with the team before we can support in a greater capacity.
>>>>>
>>>>> Sincerely,
>>>>>
>>>>> On Fri, Jul 15, 2022 at 1:47 PM Audra Williams <audraw@thekey.com>
>>>>> wrote:
>>>>>
>>>>>> They will use their own Salesforce as they are on Maventech software.
>>>>>>
>>>>>> On Fri, Jul 15, 2022 at 11:21 AM Alexa Graziani <agraziani@thekey.com>
>>>>>> wrote:
>>>>>>
>>>>>>> Thanks, all!
>>>>>>>
>>>>>>> Lucas Canada will be HCA still till mid-September so we will have to
>>>>>>> take that into account.
>>>>>>>
>>>>>>> My other question is on how this will impact Salesforce - will they
>>>>>>> continue to use their own or move to ours? This will impact my
>>>>>>> recommendation on paid media plans/our attribution for the locations.
>>>>>>>
>>>>>>> Sincerely,
>>>>>>>
>>>>>>> On Fri, Jul 15, 2022 at 10:38 AM Lucas Motro <lmotro@thekey.com>
>>>>>>> wrote:
>>>>>>>
>>>>>>>> Timothy - I'll include that in the conversation, thanks for
>>>>>>>> flagging - but as we don't have the licensing restriction there, assumption
>>>>>>>> is that we can move to TheKey sooner - is your preference to move branding
>>>>>>>> in Toronto sooner or later?
>>>>>>>>
>>>>>>>> Thanks,
>>>>>>>> Lucas
>>>>>>>>
>>>>>>>> On Fri, Jul 15, 2022 at 1:32 PM Timothy Thomas <tt@thekey.com>
>>>>>>>> wrote:
>>>>>>>>
>>>>>>>>> Thanks Lucas. Is there an alternate timeline for Toronto?
>>>>>>>>>
>>>>>>>>> On Fri, Jul 15, 2022 at 1:23 PM Lucas Motro <lmotro@thekey.com>
>>>>>>>>> wrote:
>>>>>>>>>
>>>>>>>>>> Thanks Kim, yes will circle back here on NY branding timeline
>>>>>>>>>> after circling up with Adam. We were scheduled to meet yesterday but
>>>>>>>>>> rescheduled.
>>>>>>>>>>
>>>>>>>>>> On Fri, Jul 15, 2022 at 1:19 PM Kimberly Guerci <
>>>>>>>>>> kguerci@thekey.com> wrote:
>>>>>>>>>>
>>>>>>>>>>> Hi all...adding Lucas as he will be meeting with Adam to discuss
>>>>>>>>>>> rebranding of Mavencare to TheKey through a DBA. I think once Lucas has
>>>>>>>>>>> his meeting we will have a better idea as to how to move forward.
>>>>>>>>>>>
>>>>>>>>>>> On Fri, Jul 15, 2022 at 11:27 AM Alexa Graziani <
>>>>>>>>>>> agraziani@thekey.com> wrote:
>>>>>>>>>>>
>>>>>>>>>>>> Hi Audra,
>>>>>>>>>>>>
>>>>>>>>>>>> Can we please have an internal meeting to get caught up on what
>>>>>>>>>>>> we are legally allowed/not allowed to do with the Mavencare name /
>>>>>>>>>>>> transitioning to TheKey before coming up with ideas and meeting with the
>>>>>>>>>>>> Mavencare team on this? I am still unsure of where this landed.
>>>>>>>>>>>>
>>>>>>>>>>>> Sincerely,
>>>>>>>>>>>>
>>>>>>>>>>>> On Fri, Jul 15, 2022 at 7:24 AM Isabelle La <ila@thekey.com>
>>>>>>>>>>>> wrote:
>>>>>>>>>>>>
>>>>>>>>>>>>> Hi Alexa/Audra and Mavencare Team,
>>>>>>>>>>>>>
>>>>>>>>>>>>> Apologies for my delay getting this email out but we meant to
>>>>>>>>>>>>> send this last week. During last week's IT Meeting with Mavencare, as we
>>>>>>>>>>>>> are starting to transition away from the @mavencare.com email
>>>>>>>>>>>>> domain, the question arose about how to handle web leads that are coming in
>>>>>>>>>>>>> through Mavencare's main website that is then using distribution list for
>>>>>>>>>>>>> leads@mavencare.com and being sent to the local care teams.
>>>>>>>>>>>>>
>>>>>>>>>>>>> Not sure what volume is like but our assumption is that we
>>>>>>>>>>>>> will eventually need to move away from any of these website dependencies as
>>>>>>>>>>>>> we near the end term of when we are allowed to legally carry on with the
>>>>>>>>>>>>> Mavencare name. Not knowing the intricacies, we figured we needed to have a
>>>>>>>>>>>>> broader discussion with the right players managing both websites and how
>>>>>>>>>>>>> leads are coming in from the respective websites to find a proper solution.
>>>>>>>>>>>>> One of the ideas is to just have Mavencare indefinitely redirect their
>>>>>>>>>>>>> current main website URL to the new Mavencare website hosted by TheKey -
>>>>>>>>>>>>> which I would assume requires approval from the Mavencare folks but we are
>>>>>>>>>>>>> open to any and all long-term solutions proposed by those closer to how the
>>>>>>>>>>>>> websites/leads are managed (ex. Nukul, Alexa, etc).
>>>>>>>>>>>>>
>>>>>>>>>>>>> Please let us know your thoughts and feel free to include any
>>>>>>>>>>>>> important players to help in this decision making process that I may have
>>>>>>>>>>>>> not included in this original thread.
>>>>>>>>>>>>>
>>>>>>>>>>>>>
>>>>>>>>>>>>> --
>>>>>>>>>>>>> *Isabelle La *
>>>>>>>>>>>>> Project Management, IT Dept.
>>>>>>>>>>>>> * Please note my email has changed: *
>>>>>>>>>>>>> ila@thekey.com <https://brand.thekey.com/esg/ila@thekey.com>
>>>>>>>>>>>>> Direct: 650-231-5733
>>>>>>>>>>>>> Fax: 919-377-9020
>>>>>>>>>>>>>
>>>>>>>>>>>>> TheKey.com <https://www.thekey.com/>
>>>>>>>>>>>>> [image: TheKey] <https://homecareassistance.com/>
>>>>>>>>>>>>>
>>>>>>>>>>>>
>>>>>>>>>>>>
>>>>>>>>>>>> --
>>>>>>>>>>>> Alexa Graziani
>>>>>>>>>>>> Senior Marketing Manager - Consumer Growth
>>>>>>>>>>>> * Please note my email has changed: *
>>>>>>>>>>>> agraziani@thekey.com
>>>>>>>>>>>> <https://brand.thekey.com/esg/agraziani@thekey.com>
>>>>>>>>>>>> (650) 416-1538 Ext. 181538
>>>>>>>>>>>> TheKey.com <https://www.thekey.com/>
>>>>>>>>>>>> [image: TheKey] <https://homecareassistance.com/>
>>>>>>>>>>>>
>>>>>>>>>>>
>>>>>>>>>>
>>>>>>>>>> --
>>>>>>>>>> Lucas Motro
>>>>>>>>>> Director of Corporate Development
>>>>>>>>>> *Please note my email has changed:*
>>>>>>>>>> lmotro@homecareassistance.com <Lucas.Motro@TheKey.com>
>>>>>>>>>> TheKey.com <https://www.thekey.com/>
>>>>>>>>>> [image: TheKey] <https://homecareassistance.com/>
>>>>>>>>>>
>>>>>>>>> --
>>>>>>>>> Tim Thomas
>>>>>>>>> Head of Canada Division
>>>>>>>>> *Please note my email has changed:*
>>>>>>>>> tt@TheKey.com <Tim.Thomas@TheKey.com>
>>>>>>>>> (514) 591-9387
>>>>>>>>> TheKey.com <https://www.thekey.com/>
>>>>>>>>> [image: TheKey] <https://www.thekey.com/>
>>>>>>>>>
>>>>>>>>
>>>>>>>>
>>>>>>>> --
>>>>>>>> Lucas Motro
>>>>>>>> Director of Corporate Development
>>>>>>>> *Please note my email has changed:*
>>>>>>>> lmotro@homecareassistance.com <Lucas.Motro@TheKey.com>
>>>>>>>> TheKey.com <https://www.thekey.com/>
>>>>>>>> [image: TheKey] <https://homecareassistance.com/>
>>>>>>>>
>>>>>>>
>>>>>>>
>>>>>>> --
>>>>>>> Alexa Graziani
>>>>>>> Senior Marketing Manager - Consumer Growth
>>>>>>> * Please note my email has changed: *
>>>>>>> agraziani@thekey.com
>>>>>>> <https://brand.thekey.com/esg/agraziani@thekey.com>
>>>>>>> (650) 416-1538 Ext. 181538
>>>>>>> TheKey.com <https://www.thekey.com/>
>>>>>>> [image: TheKey] <https://homecareassistance.com/>
>>>>>>>
>>>>>>
>>>>>>
>>>>>> --
>>>>>> Audra Williams
>>>>>> Director of Business Support
>>>>>> *Please note my email has changed:*
>>>>>> audraw@TheKey.com
>>>>>> <https://brand.thekey.com/esg/Audra.Williams@TheKey.com>
>>>>>> (425) 757-7027
>>>>>> TheKey.com <https://www.thekey.com/>
>>>>>> [image: TheKey] <https://homecareassistance.com/>
>>>>>>
>>>>>
>>>>>
>>>>> --
>>>>> Alexa Graziani
>>>>> Senior Marketing Manager - Consumer Growth
>>>>> * Please note my email has changed: *
>>>>> agraziani@thekey.com
>>>>> <https://brand.thekey.com/esg/agraziani@thekey.com>
>>>>> (650) 416-1538 Ext. 181538
>>>>> TheKey.com <https://www.thekey.com/>
>>>>> [image: TheKey] <https://homecareassistance.com/>
>>>>>
>>>>
>>>>
>>>> --
>>>> Lucas Motro
>>>> Director of Corporate Development
>>>> *Please note my email has changed:*
>>>> lmotro@homecareassistance.com <Lucas.Motro@TheKey.com>
>>>> TheKey.com <https://www.thekey.com/>
>>>> [image: TheKey] <https://homecareassistance.com/>
>>>>
>>>
>>>
>>> --
>>> Tim Thomas
>>> Head of Canada Division
>>> *Please note my email has changed:*
>>> tt@TheKey.com <Tim.Thomas@TheKey.com>
>>> (514) 591-9387
>>> TheKey.com <https://www.thekey.com/>
>>> [image: TheKey] <https://www.thekey.com/>
>>>
>> --
>> --
>> *Isabelle La *
>> Project Management, IT Dept.
>> * Please note my email has changed: *
>> ila@thekey.com <https://brand.thekey.com/esg/ila@thekey.com>
>> Direct: 650-231-5733
>> Fax: 919-377-9020
>>
>> TheKey.com <https://www.thekey.com/>
>> [image: TheKey] <https://homecareassistance.com/>
>>
>
>
> --
> Alexa Graziani
> Senior Marketing Manager - Consumer Growth
> * Please note my email has changed: *
> agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com>
> (650) 416-1538 Ext. 181538
> TheKey.com <https://www.thekey.com/>
> [image: TheKey] <https://homecareassistance.com/>
>
Alexa Graziani
Senior Marketing Manager - Consumer Growth
* Please note my email has changed: *
agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com>
(650) 416-1538 Ext. 181538
TheKey.com <https://www.thekey.com/>
[image: TheKey] <https://homecareassistance.com/>