Yes
On Thu, Jul 28, 2022 at 6:41 PM Alexa Graziani <agraziani@thekey.com> wrote:
> Hi Team,
>
> Is someone following up on these questions? Would it be helpful to get a
> smaller group together in a meeting to talk all of this through?
>
> Sincerely,
>
> On Mon, Jul 25, 2022 at 2:56 PM Alexa Graziani <agraziani@thekey.com>
> wrote:
>
>> Those are the exact questions Phil and I have discussed as well!
>>
>> My ideal state would be that we could redirect those specific landing
>> pages (since they won't need them anymore) to our corresponding TheKey.com
>> landing pages and that the team transitions to our Salesforce instance as
>> well so that multiple operational processes aren't being maintained. This
>> would also facilitate our ability to move to TheKey advertising with
>> Cardinal and optimization off of our Salesforce data.
>>
>> On Fri, Jul 22, 2022 at 11:30 AM Isabelle La <ila@thekey.com> wrote:
>>
>>> In line with what Tim is asking, I think the questions from IT Team are
>>> related to website rights as well and we are hoping someone on this thread
>>> can help answer.
>>>
>>> There are currently leads that come in through the Mavencare website and
>>> auto-entered into Mavencare Tech/Scheduling software for not only client
>>> leads but also caregiver leads as well for employment applications.
>>>
>>> What is the plan with the website management for the Mavencare brand
>>> going forward? As I understand it, we are not able to migrate their
>>> web/domain hosting to Cloudflare like we would normally do for acquisitions
>>> since we will not have ongoing branding rights. Since the web leads are
>>> integrated directly into Mavencare Tech/Software, will this continue after
>>> we transition the brand? Are we planning to have Mavencare’s existing
>>> website redirect to our own website and we are going to use our own web
>>> leads forms, and if so, for how long would we be allowed to do this?
>>>
>>> I’m sure Alexa/Phil and Web Dev team will have other questions on
>>> integrations and website in general as well but I think our initial
>>> question is what happens to the Mavencare’s website and leads in the
>>> immediate and then long-term plan?
>>>
>>>
>>>
>>> On Fri, Jul 22, 2022 at 11:18 AM Timothy Thomas <tt@thekey.com> wrote:
>>>
>>>> Yes the goal is to merge with existing HCA once we transition to
>>>> TheKey. That being said, is there anyway to continue receiving leads
>>>> through the mavencare website? Will this transition over as well?
>>>>
>>>> On Fri, Jul 22, 2022 at 1:38 PM Lucas Motro <lmotro@thekey.com> wrote:
>>>>
>>>>> Hi team, connected with Mavencare CEO. See below on our branding
>>>>> flexibility which I think was the ask of me from Kim a few emails back.
>>>>>
>>>>> Mavencare Toronto we can convert brand whenever ready, although I
>>>>> suggested tentatively (without commitment) that we would likely want to
>>>>> rebrand either concurrently or after the Canada September TheKey rebrand to
>>>>> avoid rebranding twice.
>>>>>
>>>>> Mavencare NY we are currently doing a bit of cobranding (TheKey >>>>> our management company, and Mavencare = the licensed agency). Our
>>>>> understanding is that we have to keep branding that way until
>>>>> Mavencare's license is re-issued with the TheKey DBA. Kim is leading that
>>>>> process with legal but the last estimate I heard from her is that it could
>>>>> be ~4 months.
>>>>>
>>>>> Kim, chime in if anything you want to add or correct.
>>>>>
>>>>>
>>>>> On Thu, Jul 21, 2022 at 4:00 PM Alexa Graziani <agraziani@thekey.com>
>>>>> wrote:
>>>>>
>>>>>> Hi Team,
>>>>>>
>>>>>> Any status update here? Is it possible for us to set up a call next
>>>>>> week to discuss if so? The Mavencare branding options and Salesforce usage
>>>>>> has major impacts on:
>>>>>>
>>>>>> 1. How we handle paid advertising in both markets
>>>>>> 2. The launch of the Canadian TheKey advertising
>>>>>>
>>>>>> I understand this is a moving target so we might not have an answer
>>>>>> yet. I just want to be clear that Phil and I are going to need to talk this
>>>>>> through with the team before we can support in a greater capacity.
>>>>>>
>>>>>> Sincerely,
>>>>>>
>>>>>> On Fri, Jul 15, 2022 at 1:47 PM Audra Williams <audraw@thekey.com>
>>>>>> wrote:
>>>>>>
>>>>>>> They will use their own Salesforce as they are on Maventech software.
>>>>>>>
>>>>>>> On Fri, Jul 15, 2022 at 11:21 AM Alexa Graziani <
>>>>>>> agraziani@thekey.com> wrote:
>>>>>>>
>>>>>>>> Thanks, all!
>>>>>>>>
>>>>>>>> Lucas Canada will be HCA still till mid-September so we will have
>>>>>>>> to take that into account.
>>>>>>>>
>>>>>>>> My other question is on how this will impact Salesforce - will they
>>>>>>>> continue to use their own or move to ours? This will impact my
>>>>>>>> recommendation on paid media plans/our attribution for the locations.
>>>>>>>>
>>>>>>>> Sincerely,
>>>>>>>>
>>>>>>>> On Fri, Jul 15, 2022 at 10:38 AM Lucas Motro <lmotro@thekey.com>
>>>>>>>> wrote:
>>>>>>>>
>>>>>>>>> Timothy - I'll include that in the conversation, thanks for
>>>>>>>>> flagging - but as we don't have the licensing restriction there, assumption
>>>>>>>>> is that we can move to TheKey sooner - is your preference to move branding
>>>>>>>>> in Toronto sooner or later?
>>>>>>>>>
>>>>>>>>> Thanks,
>>>>>>>>> Lucas
>>>>>>>>>
>>>>>>>>> On Fri, Jul 15, 2022 at 1:32 PM Timothy Thomas <tt@thekey.com>
>>>>>>>>> wrote:
>>>>>>>>>
>>>>>>>>>> Thanks Lucas. Is there an alternate timeline for Toronto?
>>>>>>>>>>
>>>>>>>>>> On Fri, Jul 15, 2022 at 1:23 PM Lucas Motro <lmotro@thekey.com>
>>>>>>>>>> wrote:
>>>>>>>>>>
>>>>>>>>>>> Thanks Kim, yes will circle back here on NY branding timeline
>>>>>>>>>>> after circling up with Adam. We were scheduled to meet yesterday but
>>>>>>>>>>> rescheduled.
>>>>>>>>>>>
>>>>>>>>>>> On Fri, Jul 15, 2022 at 1:19 PM Kimberly Guerci <
>>>>>>>>>>> kguerci@thekey.com> wrote:
>>>>>>>>>>>
>>>>>>>>>>>> Hi all...adding Lucas as he will be meeting with Adam to
>>>>>>>>>>>> discuss rebranding of Mavencare to TheKey through a DBA. I think once
>>>>>>>>>>>> Lucas has his meeting we will have a better idea as to how to move forward.
>>>>>>>>>>>>
>>>>>>>>>>>> On Fri, Jul 15, 2022 at 11:27 AM Alexa Graziani <
>>>>>>>>>>>> agraziani@thekey.com> wrote:
>>>>>>>>>>>>
>>>>>>>>>>>>> Hi Audra,
>>>>>>>>>>>>>
>>>>>>>>>>>>> Can we please have an internal meeting to get caught up on
>>>>>>>>>>>>> what we are legally allowed/not allowed to do with the Mavencare name /
>>>>>>>>>>>>> transitioning to TheKey before coming up with ideas and meeting with the
>>>>>>>>>>>>> Mavencare team on this? I am still unsure of where this landed.
>>>>>>>>>>>>>
>>>>>>>>>>>>> Sincerely,
>>>>>>>>>>>>>
>>>>>>>>>>>>> On Fri, Jul 15, 2022 at 7:24 AM Isabelle La <ila@thekey.com>
>>>>>>>>>>>>> wrote:
>>>>>>>>>>>>>
>>>>>>>>>>>>>> Hi Alexa/Audra and Mavencare Team,
>>>>>>>>>>>>>>
>>>>>>>>>>>>>> Apologies for my delay getting this email out but we meant to
>>>>>>>>>>>>>> send this last week. During last week's IT Meeting with Mavencare, as we
>>>>>>>>>>>>>> are starting to transition away from the @mavencare.com
>>>>>>>>>>>>>> email domain, the question arose about how to handle web leads that are
>>>>>>>>>>>>>> coming in through Mavencare's main website that is then using distribution
>>>>>>>>>>>>>> list for leads@mavencare.com and being sent to the local
>>>>>>>>>>>>>> care teams.
>>>>>>>>>>>>>>
>>>>>>>>>>>>>> Not sure what volume is like but our assumption is that we
>>>>>>>>>>>>>> will eventually need to move away from any of these website dependencies as
>>>>>>>>>>>>>> we near the end term of when we are allowed to legally carry on with the
>>>>>>>>>>>>>> Mavencare name. Not knowing the intricacies, we figured we needed to have a
>>>>>>>>>>>>>> broader discussion with the right players managing both websites and how
>>>>>>>>>>>>>> leads are coming in from the respective websites to find a proper solution.
>>>>>>>>>>>>>> One of the ideas is to just have Mavencare indefinitely redirect their
>>>>>>>>>>>>>> current main website URL to the new Mavencare website hosted by TheKey -
>>>>>>>>>>>>>> which I would assume requires approval from the Mavencare folks but we are
>>>>>>>>>>>>>> open to any and all long-term solutions proposed by those closer to how the
>>>>>>>>>>>>>> websites/leads are managed (ex. Nukul, Alexa, etc).
>>>>>>>>>>>>>>
>>>>>>>>>>>>>> Please let us know your thoughts and feel free to include any
>>>>>>>>>>>>>> important players to help in this decision making process that I may have
>>>>>>>>>>>>>> not included in this original thread.
>>>>>>>>>>>>>>
>>>>>>>>>>>>>>
>>>>>>>>>>>>>> --
>>>>>>>>>>>>>> *Isabelle La *
>>>>>>>>>>>>>> Project Management, IT Dept.
>>>>>>>>>>>>>> * Please note my email has changed: *
>>>>>>>>>>>>>> ila@thekey.com <https://brand.thekey.com/esg/ila@thekey.com>
>>>>>>>>>>>>>> Direct: 650-231-5733
>>>>>>>>>>>>>> Fax: 919-377-9020
>>>>>>>>>>>>>>
>>>>>>>>>>>>>> TheKey.com <https://www.thekey.com/>
>>>>>>>>>>>>>> [image: TheKey] <https://homecareassistance.com/>
>>>>>>>>>>>>>>
>>>>>>>>>>>>>
>>>>>>>>>>>>>
>>>>>>>>>>>>> --
>>>>>>>>>>>>> Alexa Graziani
>>>>>>>>>>>>> Senior Marketing Manager - Consumer Growth
>>>>>>>>>>>>> * Please note my email has changed: *
>>>>>>>>>>>>> agraziani@thekey.com
>>>>>>>>>>>>> <https://brand.thekey.com/esg/agraziani@thekey.com>
>>>>>>>>>>>>> (650) 416-1538 Ext. 181538
>>>>>>>>>>>>> TheKey.com <https://www.thekey.com/>
>>>>>>>>>>>>> [image: TheKey] <https://homecareassistance.com/>
>>>>>>>>>>>>>
>>>>>>>>>>>>
>>>>>>>>>>>
>>>>>>>>>>> --
>>>>>>>>>>> Lucas Motro
>>>>>>>>>>> Director of Corporate Development
>>>>>>>>>>> *Please note my email has changed:*
>>>>>>>>>>> lmotro@homecareassistance.com <Lucas.Motro@TheKey.com>
>>>>>>>>>>> TheKey.com <https://www.thekey.com/>
>>>>>>>>>>> [image: TheKey] <https://homecareassistance.com/>
>>>>>>>>>>>
>>>>>>>>>> --
>>>>>>>>>> Tim Thomas
>>>>>>>>>> Head of Canada Division
>>>>>>>>>> *Please note my email has changed:*
>>>>>>>>>> tt@TheKey.com <Tim.Thomas@TheKey.com>
>>>>>>>>>> (514) 591-9387
>>>>>>>>>> TheKey.com <https://www.thekey.com/>
>>>>>>>>>> [image: TheKey] <https://www.thekey.com/>
>>>>>>>>>>
>>>>>>>>>
>>>>>>>>>
>>>>>>>>> --
>>>>>>>>> Lucas Motro
>>>>>>>>> Director of Corporate Development
>>>>>>>>> *Please note my email has changed:*
>>>>>>>>> lmotro@homecareassistance.com <Lucas.Motro@TheKey.com>
>>>>>>>>> TheKey.com <https://www.thekey.com/>
>>>>>>>>> [image: TheKey] <https://homecareassistance.com/>
>>>>>>>>>
>>>>>>>>
>>>>>>>>
>>>>>>>> --
>>>>>>>> Alexa Graziani
>>>>>>>> Senior Marketing Manager - Consumer Growth
>>>>>>>> * Please note my email has changed: *
>>>>>>>> agraziani@thekey.com
>>>>>>>> <https://brand.thekey.com/esg/agraziani@thekey.com>
>>>>>>>> (650) 416-1538 Ext. 181538
>>>>>>>> TheKey.com <https://www.thekey.com/>
>>>>>>>> [image: TheKey] <https://homecareassistance.com/>
>>>>>>>>
>>>>>>>
>>>>>>>
>>>>>>> --
>>>>>>> Audra Williams
>>>>>>> Director of Business Support
>>>>>>> *Please note my email has changed:*
>>>>>>> audraw@TheKey.com
>>>>>>> <https://brand.thekey.com/esg/Audra.Williams@TheKey.com>
>>>>>>> (425) 757-7027
>>>>>>> TheKey.com <https://www.thekey.com/>
>>>>>>> [image: TheKey] <https://homecareassistance.com/>
>>>>>>>
>>>>>>
>>>>>>
>>>>>> --
>>>>>> Alexa Graziani
>>>>>> Senior Marketing Manager - Consumer Growth
>>>>>> * Please note my email has changed: *
>>>>>> agraziani@thekey.com
>>>>>> <https://brand.thekey.com/esg/agraziani@thekey.com>
>>>>>> (650) 416-1538 Ext. 181538
>>>>>> TheKey.com <https://www.thekey.com/>
>>>>>> [image: TheKey] <https://homecareassistance.com/>
>>>>>>
>>>>>
>>>>>
>>>>> --
>>>>> Lucas Motro
>>>>> Director of Corporate Development
>>>>> *Please note my email has changed:*
>>>>> lmotro@homecareassistance.com <Lucas.Motro@TheKey.com>
>>>>> TheKey.com <https://www.thekey.com/>
>>>>> [image: TheKey] <https://homecareassistance.com/>
>>>>>
>>>>
>>>>
>>>> --
>>>> Tim Thomas
>>>> Head of Canada Division
>>>> *Please note my email has changed:*
>>>> tt@TheKey.com <Tim.Thomas@TheKey.com>
>>>> (514) 591-9387
>>>> TheKey.com <https://www.thekey.com/>
>>>> [image: TheKey] <https://www.thekey.com/>
>>>>
>>> --
>>> --
>>> *Isabelle La *
>>> Project Management, IT Dept.
>>> * Please note my email has changed: *
>>> ila@thekey.com <https://brand.thekey.com/esg/ila@thekey.com>
>>> Direct: 650-231-5733
>>> Fax: 919-377-9020
>>>
>>> TheKey.com <https://www.thekey.com/>
>>> [image: TheKey] <https://homecareassistance.com/>
>>>
>>
>>
>> --
>> Alexa Graziani
>> Senior Marketing Manager - Consumer Growth
>> * Please note my email has changed: *
>> agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com>
>> (650) 416-1538 Ext. 181538
>> TheKey.com <https://www.thekey.com/>
>> [image: TheKey] <https://homecareassistance.com/>
>>
>
>
> --
> Alexa Graziani
> Senior Marketing Manager - Consumer Growth
> * Please note my email has changed: *
> agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com>
> (650) 416-1538 Ext. 181538
> TheKey.com <https://www.thekey.com/>
> [image: TheKey] <https://homecareassistance.com/>
>