Re: Indeed Caregiver ad

From
Steve Sudberry <ssudberry@thekey.com>
To
Timothy Thomas <tt@thekey.com>
CC
Will Reid <wreid@thekey.com>, Analissa Sanchez <analissa.sanchez@thekey.com>, Brad Dean <bdean@thekey.com>, Emily Russell <emily.russell@thekey.com>, Audra Williams <audraw@thekey.com>
Date
Mon, 9 Dec 2024 18:17:50 -0500
Folder
INBOX
--000000000000e53cd70628de941f Content-Type: multipart/alternative; boundary="000000000000e53cd70628de941e" --000000000000e53cd70628de941e Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Analissa, Thanks for the quick response regarding Indeed hiring insights. Earlier this year we identified applicant flow by source (Indeed, job boards, etc). The overwhelming majority came from sources with no record of an actual hire. Our hires were from Indeed paid and caregiver referral sources. It would be useful information to determine how many budget dollars we spend by each source of applicant and hire. Steve Sudberry General Manager ssudberry@thekey.com (513) 227-8521 TheKey.com [image: TheKey] On Mon, Dec 9, 2024 at 11:57=E2=80=AFAM Timothy Thomas wrot= e: > Agreed, thank you Analissa! > > On Mon, Dec 9, 2024 at 11:18=E2=80=AFAM Will Reid wrot= e: > >> Thank you Analissa, >> We appreciate all the attention you are putting on this! >> >> Will Reid >> Partner >> * Please note my email has changed: * >> wreid@thekey.com >> 513-707-2304 >> TheKey.com >> [image: TheKey] >> >> >> On Mon, Dec 9, 2024 at 11:02=E2=80=AFAM Analissa Sanchez > analissa.sanchez@thekey.com> wrote: >> >>> Yes, our practice is to refresh our ads every 30 days except in the rar= e >>> instances in which we are experiencing very low applicant flow at which >>> point we refresh every 2 weeks (ie: Spokane and Lake Oswego). Generally >>> speaking we do not have an applicant flow issue - we are receiving up t= o >>> 25,000 applications per month and hiring approximately 500. Our challen= ge >>> is generally around identifying which candidates are qualified and quic= kly >>> moving those through our hiring process. >>> >>> Below is a screenshot of our YTD applicant flow in Cincinnati and >>> Cleveland. The spike you see in applicant flow through the summer month= s >>> aligns with the total company trend. >>> >>> [image: image.png] >>> >>> Below is the YTD hiring data for these locations. Of the 16,104 >>> applications we have received this year, we have hired 138 (0.85%). Our >>> primary focus should be (and is) how to convert more of these applicant= s to >>> hires. >>> >>> [image: image.png] >>> >>> On Mon, Dec 9, 2024 at 9:45=E2=80=AFAM Timothy Thomas w= rote: >>> >>>> Thanks Analissa. >>>> >>>> How often are we able to refresh the jobs? Is it every 30 days? >>>> >>>> On Mon, Dec 9, 2024 at 10:26=E2=80=AFAM Analissa Sanchez >>> analissa.sanchez@thekey.com> wrote: >>>> >>>>> Good morning Will, >>>>> >>>>> I've had an in depth conversation with our vendor, Appcast, who >>>>> manages our relationship with Indeed. This is what I have learned: >>>>> >>>>> - Where our jobs show up on Indeed is variable based on the user - >>>>> where it shows up for me will be different than where it shows up = for you >>>>> based on the level of relevancy the job has to us. >>>>> - Where our jobs show up varies based on when we last posted the >>>>> job in comparison to wh

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