--0000000000008f58c90628eae42c Content-Type: multipart/alternative; boundary="0000000000008f58c70628eae42b" --0000000000008f58c70628eae42b Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Good morning! Below is your hire data by source YTD through 10/15/24. You are correct, the vast majority of our hires do come from Indeed and CG referrals. We don't have the specific data you are requesting, but what I can tell you is that from June to October we have reduced our overall recruitment marketing spend per hire by 44% ($182.48 in June to $101.99 in October). Of our October recruitment marketing spend, 86% went towards Indeed. Region Ohio JV Row Labels Count of Source Appcast 4 Company Website 5 Craigslist 1 Current Employee 16 Employee Referral 3 Google 8 Indeed 92 Local Marketing 1 MyCNA 6 PSG 1 Referral 11 Unknown 4 Grand Total 152 On Mon, Dec 9, 2024 at 5:18=E2=80=AFPM Steve Sudberry <ssudberry@thekey.com= > wrote: > Analissa, > > Thanks for the quick response regarding Indeed hiring insights. Earlier > this year we identified applicant flow by source (Indeed, job boards, etc= ). > > The overwhelming majority came from sources with no record of an actual > hire. Our hires were from Indeed paid and caregiver referral sources. I= t > would be useful information to determine how many budget dollars we spend > by each source of applicant and hire. > > > > Steve Sudberry > General Manager > > ssudberry@thekey.com <https://brand.thekey.com/esg/ssudberry@thekey.com> > (513) 227-8521 > TheKey.com <https://www.thekey.com/> > [image: TheKey] <https://homecareassistance.com/> > > > On Mon, Dec 9, 2024 at 11:57=E2=80=AFAM Timothy Thomas <tt@thekey.com> wr= ote: > >> Agreed, thank you Analissa! >> >> On Mon, Dec 9, 2024 at 11:18=E2=80=AFAM Will Reid <wreid@thekey.com> wro= te: >> >>> Thank you Analissa, >>> We appreciate all the attention you are putting on this! >>> >>> Will Reid >>> Partner >>> * Please note my email has changed: * >>> wreid@thekey.com <https://brand.thekey.com/esg/wreid@thekey.com> >>> 513-707-2304 >>> TheKey.com <https://www.thekey.com/> >>> [image: TheKey] <https://homecareassistance.com/> >>> >>> >>> On Mon, Dec 9, 2024 at 11:02=E2=80=AFAM Analissa Sanchez < >>> analissa.sanchez@thekey.com> wrote: >>> >>>> Yes, our practice is to refresh our ads every 30 days except in the >>>> rare instances in which we are experiencing very low applicant flow at >>>> which point we refresh every 2 weeks (ie: Spokane and Lake Oswego). >>>> Generally speaking we do not have an applicant flow issue - we are >>>> receiving up to 25,000 applications per month and hiring approximately= 500. >>>> Our challenge is generally around identifying which candidates are >>>> qualified and quickly moving those through our hiring process. >>>> >>>> Below is a screenshot of our YTD applicant flow in Cincinnati and >>>> Cleveland. The spike you see in applicant flow through the summer mont= hs >>>> aligns with the total company trend. >>>> >>>> [image: image.png] >>>> >>>> Below is the YTD hiring data for these locations. Of the 16,104 >>>> applications we have received this year, we have hired 138 (0.85%). Ou= r >>>> primary focus should be (and is) how to convert more of these applican= ts to >>>> hires. >>>> >>>> [image: image.png] >>>> >>>> On Mon, Dec 9, 2024 at 9:45=E2=80=AFAM Timothy Thomas <tt@thekey.com> = wrote: >>>> >>>>> Thanks Analissa. >>>>> >>>>> How often are we able to refresh the jobs? Is it every 30 days? >>>>> >>>>> On Mon, Dec 9, 2024 at 10:26=E2=80=AFAM Analissa Sanchez < >>>>> analissa.sanchez@thekey.com> wrote: >>>>> >>>>>> Good morning Will, >>>>>> >>>>>> I've had an in depth conversation with our vendor, Appcast, who >>>>>> manages our relationship with Indeed. This is what I have learned: >>>>>> >>>>>> - Where our jobs show up on Indeed is variable based on the user >>>>>> - where it shows up for me will be different than where it shows = up for you >>>>>> based on the level of relevancy the job has to us. >>>>>> - Where our jobs show up varies based on when we last posted the >>>>>> job in comparison to when other jobs were posted. The minute we p= ost we >>>>>> will start moving down the list as other roles are posted - despi= te >>>>>> funnelling extra funds to "promote" our jobs on Indeed as others = will do >>>>>> the same. >>>>>> - As Brad mentioned below, the more we search for our jobs and >>>>>> don't interact with them, the more the algorithm believes the job= to be >>>>>> irrelevant to job seekers and will automatically deprioritize it.= The only >>>>>> way to be sure a job is posted without influencing the prioritiza= tion on >>>>>> Indeed is to view our website as all jobs that hit our website >>>>>> automatically funnel to Indeed. >>>>>> >>>>>> Below is a screenshot of which roles are currently posted based on >>>>>> what I see in iCIMS: >>>>>> >>>>>> [image: image.png] >>>>>> I have run some industry hiring data for both Cincinnati and >>>>>> Cleveland