Re: Direct Mail Copy

From
Megan Heinen <mheinen@thekey.com>
To
Chuck Terlesky <cterlesky@thekey.com>
CC
Timothy Thomas <tt@thekey.com>
Date
Wed, 8 Nov 2023 13:17:18 -0800
Folder
INBOX
--000000000000dcf2280609aa9ede Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable I made a bunch of edits. Can you please take a look and let me know if you think I cut anything too essential. Please note that a lot of this detail will be included on the landing page. https://docs.google.com/document/d/1fnMYVDQfo5cdYs8bdop24rs-ZZOUU4ulGf1Z3vZ= YpWg/edit On Wed, Nov 8, 2023 at 1:11=E2=80=AFPM Megan Heinen wr= ote: > Okay let's try it! And if we get traction, we can think about other > versions. > > On Wed, Nov 8, 2023 at 1:07=E2=80=AFPM Chuck Terlesky > wrote: > >> The cost of delivering a postcard to me makes more sense. Once we go ove= r >> the postcard size, it gets much more expensive. I like the idea, so I'm >> hopeful the postcard will bring in some extra clients to justify a bigge= r >> budget=E2=80=94just my two cents. >> >> On Wed, Nov 8, 2023 at 1:57=E2=80=AFPM Megan Heinen = wrote: >> >>> Question. As I am in here editing, do you think a postcard makes sense = - >>> or a more formal form letter? We don't want to do anything fishy, but I >>> wonder if a letter will allow us to put more detail, but also give the >>> impression we are more of an official solution. What do you think? >>> >>> On Wed, Nov 8, 2023 at 10:36=E2=80=AFAM Timothy Thomas = wrote: >>> >>>> Sounds good, thank you. >>>> >>>> On Wed, Nov 8, 2023 at 12:59=E2=80=AFPM Megan Heinen >>>> wrote: >>>> >>>>> This is really good and I have a few suggestions. This copy is >>>>> probably better suited for the landing page, as it's simply TOO much = for a >>>>> direct mail piece. Let take a stab and get back to you guys. >>>>> >>>>> On Tue, Nov 7, 2023 at 8:36=E2=80=AFAM Timothy Thomas = wrote: >>>>> >>>>>> Hi Megan, >>>>>> >>>>>> Chuck and I polished the direct mail piece copy, take a look and let >>>>>> me know what you think - >>>>>> https://docs.google.com/document/d/1fnMYVDQfo5cdYs8bdop24rs-ZZOUU4ul= Gf1Z3vZYpWg/edit?usp=3Dsharing >>>>>> >>>>>> Thanks! >>>>>> >>>>>> -- >>>>>> Tim Thomas >>>>>> Head of Canada Division >>>>>> *Please note my email has changed:* >>>>>> tt@TheKey.com >>>>>> (514) 591-9387 >>>>>> TheKey.ca >>>>>> [image: TheKey] >>>>>> >>>>> >>>> >>>> -- >>>> Tim Thomas >>>> Head of Canada Division >>>> *Please note my email has changed:* >>>> tt@TheKey.com >>>> (514) 591-9387 >>>> TheKey.ca >>>> [image: TheKey] >>>> >>> >> >> -- >> Chuck Terlesky B.A., CCPE >> General Manager/Regional Caregiver Ambassador for Canada >> >> 403-301-3777 >> >> TheKey.ca >> >> [image: TheKey] >> >> --000000000000dcf2280609aa9ede Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable I made a bunch of edits. Can you please take a look and le= t me know if you think I cut anything too essential. Please note that a lot= of this detail will be included on the landing page.=C2=A0 https://docs.google.com/document/d/1fnMYVDQfo5cdY= s8bdop24rs-ZZOUU4ulGf1Z3vZYpWg/edit On Wed, Nov 8, 2023 at 1:1= 1=E2=80=AFPM Megan Heinen &lt; mh

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