--001a114f7eb0c5ad5b053999e138 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: quoted-printable Thanks Timothy! On Mon, Aug 8, 2016 at 8:47 PM, Timothy Thomas wrote: > Hi Barbara, > > Here are a few things that seem to be yielding results. > > 1. Retargeting ads via facebook. They perform quite well, especially via > mobile. > 2. We use a service called "Optin Monster" (optinmonster.com) on our > website. It hits users with a pop up once they've spent over 60 seconds o= n > our website, or when they have "exit intent" (meaning when they are about > to leave the site). We hit them with an engaging pop up that explains how > the government can pay for a portion of home care. By entering their emai= l > address, they get access to the tax credit document. This can be replicat= ed > with any content, such as brochures, blog posts, etc. We collect the emai= l > addresses and add them to our newsletter. We currently convert 3-5% of > traffic. > 3. Blog - Maria has been writing monthly blog posts focusing on health an= d > wellness. The articles perform really well and we boost them to specific > audiences on facebook. For instance, if the article is focusing on > cognitive health, we'll boost it to an audience that has an interest in > alzheimer's / dementia (we've had click through rates of over 10% on some > articles). We're now going a step further and approaching referral source= s > for blog content and the response as been good. Now we have partners > creating the content for us and we look good because we give them > visibility as our our distribution list is over 5000 subscribers. > > Hope this helps, let me know if you have questions. > > Timothy. > > > > On Wed, Aug 3, 2016 at 1:15 PM, Barbara Schuh bschuh@homecareassistance.com> wrote: > >> HI Tim and Timothy, >> >> We are compiling information for our upcoming convention. I know you tw= o >> are doing some interesting and innovative things around marketing. Can = you >> give me and update? It may be useful information to share. >> >> Thanks >> Barbara >> >> -- >> Barbara Schuh, CMC >> Vice President of Franchise Operations >> Home Care Assistance >> 525 University Ave, Suite 605 >> Palo Alto, CA 94301 >> Cel: 920-242-4215 >> www.homecareassistance.com >> >> Changing the Way the World Ages! >> > > > > -- > > *Timothy Thomas* > > *Director of Business Development* > > > > > *Home Care Assistance (Montr**=C3=A9**al) Inc.* > > *4464 Ste. Catherine Ouest* > > *Westmount, Qu**=C3=A9**bec* > > *H3Z 1R7* > > *Tel: 514 907 5065 - Fax: 514 907 5067* > > *tt@homecareassistance.com * > > > > > > --=20 Barbara Schuh, CMC Vice President of Franchise Operations Home Care Assistance 525 University Ave, Suite 605 Palo Alto, CA 94301 Cel: 920-242-4215 www.homecareassistance.com Changing the Way the World Ages! --001a114f7eb0c5ad5b053999e138 Content-Type: text/html; charset=UTF-8 Content-Transfer-Encoding: quoted-printable Thanks Timothy! On Mon, Aug 8, 2016 at 8:47 PM, Timothy Thomas <