--00000000000074409005d6abcb83 Content-Type: text/plain; charset="UTF-8" The lead info is really helpful, it looks like you received 19 calls/forms attributed to paid ads in Q4 and 1 client + 10 calls from organic and 1 client. So far this month you've seen 8 from Ads and 3 from organic with 1 total client so we will use that as a baseline for lead/client volume. Thanks! On Fri, Jan 28, 2022 at 2:11 PM Alexa Graziani wrote: > Hi Lindsey, > > Thank you and understood. > > No need to dive into Facebook. I just wanted to get a gauge if you could > sense any callers had seen Facebook ads. > > As for the competitors/AL communities, please send a list and we can test > those. > > Sincerely, > > On Fri, Jan 28, 2022 at 1:50 PM Lindsey Fancy lfancy@homecareassistance.com> wrote: > >> Hi Alexa, >> >> I have attached a download of our lead flow report from ClearCare from >> January 1, 2021 to today. I will give this with the caveat that for at >> least the first half of the year 2021, leads were inconsistently tracked. I >> believe this got better during the latter half of the year and improved >> substantially in the 4th quarter. >> >> Our office just had our SalesForce training today so we will be moving >> over to that system in advance of your 3/1 start date. >> >> We can only speculate as to what "competitor A" and "competitor B" is. I >> know they were doing some utilization of high end assisted living names. I >> would imagine they were also using direct competitor's names. I am not sure >> if you would like to do both of these things but we can certainly help with >> providing you the names of our best competitors and communities which we >> would often find our clients in, if you would like. >> >> I can also look further into the Facebook side of things, if you would >> like. I can't say we really have much insight into this right now. It has >> been a long time since Hafiz has had a call with us on any of this. >> >> Hope this is helpful. >> >> Have a great weekend, >> >> Lindsey >> >> On Fri, Jan 28, 2022 at 1:59 PM Alexa Graziani > agraziani@homecareassistance.com> wrote: >> >>> Hi Lindsey and Dennis, >>> >>> I'm excited to launch paid advertising for Winnipeg with corporate 3/1! >>> I've reviewed your Google Ads, Facebook Ads, and Google Analytics from >>> SABA's dashboard. Below is my analysis. I'm sharing this to see if you >>> agree or have any caveats to add so that we all start on the same page. >>> >>> How is your office currently tracking leads/assessments/clients? That's >>> ultimately what we will want to track. Are you on Salesforce yet? Can you >>> share your average consumer lead and client start numbers for 2021 and so >>> far this month? >>> >>> *Avg Monthly Results for Google Ads 2021* >>> >>> - Paid Search >>> - *This will be our focus for your location* >>> - SABA spent around $2,500 per month and generated around 15 >>> conversions per month ~$166/conversion >>> - We are seeing around $275 cost per conversion for our >>> Cana