--00000000000032077e05d6abb7ad Content-Type: text/plain; charset="UTF-8" Hi Lindsey, Thank you and understood. No need to dive into Facebook. I just wanted to get a gauge if you could sense any callers had seen Facebook ads. As for the competitors/AL communities, please send a list and we can test those. Sincerely, On Fri, Jan 28, 2022 at 1:50 PM Lindsey Fancy wrote: > Hi Alexa, > > I have attached a download of our lead flow report from ClearCare from > January 1, 2021 to today. I will give this with the caveat that for at > least the first half of the year 2021, leads were inconsistently tracked. I > believe this got better during the latter half of the year and improved > substantially in the 4th quarter. > > Our office just had our SalesForce training today so we will be moving > over to that system in advance of your 3/1 start date. > > We can only speculate as to what "competitor A" and "competitor B" is. I > know they were doing some utilization of high end assisted living names. I > would imagine they were also using direct competitor's names. I am not sure > if you would like to do both of these things but we can certainly help with > providing you the names of our best competitors and communities which we > would often find our clients in, if you would like. > > I can also look further into the Facebook side of things, if you would > like. I can't say we really have much insight into this right now. It has > been a long time since Hafiz has had a call with us on any of this. > > Hope this is helpful. > > Have a great weekend, > > Lindsey > > On Fri, Jan 28, 2022 at 1:59 PM Alexa Graziani agraziani@homecareassistance.com> wrote: > >> Hi Lindsey and Dennis, >> >> I'm excited to launch paid advertising for Winnipeg with corporate 3/1! >> I've reviewed your Google Ads, Facebook Ads, and Google Analytics from >> SABA's dashboard. Below is my analysis. I'm sharing this to see if you >> agree or have any caveats to add so that we all start on the same page. >> >> How is your office currently tracking leads/assessments/clients? That's >> ultimately what we will want to track. Are you on Salesforce yet? Can you >> share your average consumer lead and client start numbers for 2021 and so >> far this month? >> >> *Avg Monthly Results for Google Ads 2021* >> >> - Paid Search >> - *This will be our focus for your location* >> - SABA spent around $2,500 per month and generated around 15 >> conversions per month ~$166/conversion >> - We are seeing around $275 cost per conversion for our >> Canadian locations right now. Therefore, we will start our budget at $5,000 >> for your location as we ramp up the new campaign. >> - paid URL will mirror Vancouver's here >> >> - Question - Do you know who is in competitor A and B >> groupings? How do the competitor calls seem to convert? >> - Display advertising generated a lot of impressions but few >> conversions. We will not be running display advertising for your location. >> - It looks like you ran caregiver