--0000000000002101de05fd8ffe9a Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Do you mind if we move this call to Friday at 10:30am PT or tomorrow at 2pm PT? Thanks so much! On Wed, Jun 7, 2023 at 12:57=E2=80=AFPM Alexa Graziani wrote: > Hi Tim, > > Here is the main takeaway from our meeting with Chen. He said the > following: > > "For rule of thumb purposes, I feel good spending up to 3% including all > cost of customer acquisition, which is advertising, agency fee and cost o= f > the Care Solutions Team (est. $400K annual USD). If we have good results > then we can obviously begin to ratchet that up" > > "Canada Revenue currently is about $33-$34M CAD annual. Solutions is > probably $400K CAD (Angie, confirm we are running 4?) and I estimated the > agency fee is probably $100K CAD --- which leaves us about $550K CAD at > current revenue run-rates. I may be over/under on some estimates, but > either way a gradual ramp up first to $50K-$60K CAD monthly MAX makes sen= se" > > Angie confirmed the estimate for Solutions and that she was on board with > the plan. Moving forward, we will always refer to $ in CAD. Given they wa= nt > to gradually ramp up to $50k, we went from $43k to $45k in June while we > focus on optimizing. > > You can read the rest of the thread for more info if you'd like. > > Sincerely, > Alexa > > ---------- Forwarded message --------- > From: Chen Xie > Date: Thu, May 11, 2023 at 3:04=E2=80=AFPM > Subject: Re: Canada Expansion > To: Alexa Graziani > Cc: Angie Markwell , Megan Heinen mheinen@thekey.com> > > > Thanks. I think Canada Revenue currently is about $33-$34M CAD annual. > Solutions is probably $400K CAD (Angie, confirm we are running 4?) and I > estimated the agency fee is probably $100K CAD --- which leaves us about > $550K CAD at current revenue run-rates. I may be over/under on some > estimates, but either way a gradual ramp up first to $50K-$60K CAD monthl= y > MAX makes sense, and given that your #2 and #3 are both subsets of Toront= o, > we are really talking 5 total metros so that should give us plenty of roo= m > provided we are smart. > > On Thu, May 11, 2023 at 12:12=E2=80=AFPM Alexa Graziani > wrote: > >> Thank you for your feedback, Chen, and glad we are aligned, Angie. >> >> For more context on the $80k, the original ask for developing this numbe= r >> was what the maximum we could spend in the market and if we could double= or >> triple our spend. We agree that this would likely be too high to continu= e >> to drive efficient results and that gradually increasing is best. >> >> This 3% of revenue rule is helpful grounding, and sharing numbers in CAD >> makes sense as well. Can you clarify what the Canadian revenue and >> estimated yearly Care Solutions costs are in CAD? (I could convert but w= ant >> to make sure I don't use a different number to do so). >> >> To recap what we are spending now in CAD: >> >> - around $44k CAD for actual media fees >> - around $6k CAD