--00000000000096be0705fd8f8cd8 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Tim, Here is the main takeaway from our meeting with Chen. He said the following= : "For rule of thumb purposes, I feel good spending up to 3% including all cost of customer acquisition, which is advertising, agency fee and cost of the Care Solutions Team (est. $400K annual USD). If we have good results then we can obviously begin to ratchet that up" "Canada Revenue currently is about $33-$34M CAD annual. Solutions is probably $400K CAD (Angie, confirm we are running 4?) and I estimated the agency fee is probably $100K CAD --- which leaves us about $550K CAD at current revenue run-rates. I may be over/under on some estimates, but either way a gradual ramp up first to $50K-$60K CAD monthly MAX makes sense= " Angie confirmed the estimate for Solutions and that she was on board with the plan. Moving forward, we will always refer to $ in CAD. Given they want to gradually ramp up to $50k, we went from $43k to $45k in June while we focus on optimizing. You can read the rest of the thread for more info if you'd like. Sincerely, Alexa ---------- Forwarded message --------- From: Chen Xie Date: Thu, May 11, 2023 at 3:04=E2=80=AFPM Subject: Re: Canada Expansion To: Alexa Graziani Cc: Angie Markwell , Megan Heinen Thanks. I think Canada Revenue currently is about $33-$34M CAD annual. Solutions is probably $400K CAD (Angie, confirm we are running 4?) and I estimated the agency fee is probably $100K CAD --- which leaves us about $550K CAD at current revenue run-rates. I may be over/under on some estimates, but either way a gradual ramp up first to $50K-$60K CAD monthly MAX makes sense, and given that your #2 and #3 are both subsets of Toronto, we are really talking 5 total metros so that should give us plenty of room provided we are smart. On Thu, May 11, 2023 at 12:12=E2=80=AFPM Alexa Graziani wrote: > Thank you for your feedback, Chen, and glad we are aligned, Angie. > > For more context on the $80k, the original ask for developing this number > was what the maximum we could spend in the market and if we could double = or > triple our spend. We agree that this would likely be too high to continue > to drive efficient results and that gradually increasing is best. > > This 3% of revenue rule is helpful grounding, and sharing numbers in CAD > makes sense as well. Can you clarify what the Canadian revenue and > estimated yearly Care Solutions costs are in CAD? (I could convert but wa= nt > to make sure I don't use a different number to do so). > > To recap what we are spending now in CAD: > > - around $44k CAD for actual media fees > - around $6k CAD for agency management fees (~15% of media) > - Totaling~ $50k CAD > > > As far as locations go, it will be helpful to know if the following > locations have extra capacity. They have performed the strongest since we > started to see attribution and are top contenders for locations to start > incr