--0000000000005ec861060bde2dd9 Content-Type: multipart/alternative; boundary="0000000000005ec85f060bde2dd7" --0000000000005ec85f060bde2dd7 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Here's the AP report where you can look at SOC by market for paid: https://analytics.homecareassistance.com/marketing/campaign-location-dashbo= ard And a download of the data is attached. On Wed, Dec 6, 2023 at 1:35=E2=80=AFPM Alexa Graziani wrote: > Hi Tim, > > Here are the options around revenue that I talked about with DART last > time someone was interested in a revenue POV: > > How do they want to cohort the leads/SOC/define revenue > > - Option A: Looking at the revenue over time for a cohort of leads > generated. This would be a lagging metric because it would grow over t= ime. > (ex: all revenue associated with leads entered in October show up in t= he > October report and the revenue grows as time goes on) > - Option B: Looking at all revenue for a region from any active client > who was generated from Google Ads during a period of time (ex: in Octo= ber, > any active client that came from Google Ads and had revenue associated= with > them in that month would count toward the revenue number for October) > - Option C: Looking at any SOC in that month, regardless of when the > lead was created, and how much revenue SOC from that month have genera= ted. > This would also be a lagging metric but it would correspond more close= ly > with the Conversion Report in AP than with our attribution reports. > > > > Sincerely, > > -- > Alexa Graziani > Senior Marketing Manager - Consumer Growth > * Please note my email has changed: * > agraziani@thekey.com > > TheKey.com > [image: TheKey] > --=20 Alexa Graziani Senior Marketing Manager - Consumer Growth * Please note my email has changed: * agraziani@thekey.com TheKey.com [image: TheKey] --0000000000005ec85f060bde2dd7 Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Here's the AP report where you can look at SOC by mark= et for paid:=C2=A0 https://analytics.homecareassistance.com/= marketing/campaign-location-dashboard And a download= of the data is attached.=C2=A0 On Wed, Dec 6, 2023 at 1:35=E2=80=AFPM= Alexa Graziani < agraziani@theke= y.com > wrote: Hi Tim, Here are the options aroun= d revenue that I talked about with DART last time someone was interested in= a revenue POV: How do they want to cohort th= e leads/SOC/define revenue Opt= ion A: Looking at the revenue over time for a cohort of leads generated. Th= is would be a lagging metric because it would grow over time. (ex: all reve= nue associated with leads entered in October show up in the October report = and the revenue grows as time goes on) O= ption B: Looking at all revenue for a region from any active client who was= generated from Google Ads during a period of time (ex: in October, any act= ive client that came from Google Ads and had revenue associated with them i= n