--0000000000000baed8061702ab91 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Thanks, Ash. Let's focus on the keyword changes for now then. Sincerely, On Thu, Apr 25, 2024 at 2:14=E2=80=AFPM Arshdeep Brar wrote: > Hey Alexa, > > Apologies for starting a new thread; we are updating our internal email > services and that is still under maintenance. But, to answer your questio= n, > yes, Google uses Audience signals for its targeting and in most of its > demographic data-related reporting, it applies some sampling and only giv= es > us an overall picture of data and often misses the particular details; > thus, you are missing some of the data. Overall location based data tends > to be a little misleading because of how google likes o assign location t= o > a user vs their actual location. So I agree with not relying 100%on that > for strategy purposes. > > I am totally on board with putting it on pause for now. > Thanks, > Ash > > > ---------- Forwarded message --------- > From: Patrick Zehnder > Date: Thu, 25 Apr 2024 at 14:53 > Subject: Alexa's Email > To: Arshdeep Brar > > > Hi Ash, > > To clarify, which accounts is this pulling from/how is it getting pulled? > > For Mississauga for example, I only see $7,667 spend accounted for but I > see $8,606 of spend in TheKey.ca account and about $4k in spend in the ol= d > Mississauga account. > > Is this because not all the spend is tied to postal codes and some of it > is tied to towns? > > I also see that what I have in my Tableau report as far as leads matching > to postal codes does not match what's showing up from Google for > Mississauga. This could be an error on the reporting side due to how the > data is pulled, so I'll look into that. I have a meeting with my reportin= g > team on Monday and will bring it up with them then. > > Overall, we may put postal code review on pause in favor of focusing on > keywords instead while I figure out why the data isn't matching. > > -- > > Patrick Zehnder > In Front Marketing > Results Driven Performance Marketing > > *patrick@infrontmarketing.ca * > > Suite 401 =E2=80=93 255 17 Ave SW, Calgary, AB > --=20 Alexa Graziani Senior Marketing Manager - Consumer Growth TheKey.com [image: TheKey] --0000000000000baed8061702ab91 Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Thanks, Ash. Let's focus on the key= word changes for now then. Sincerely,=C2=A0 O= n Thu, Apr 25, 2024 at 2:14=E2=80=AFPM Arshdeep Brar < ash@infrontmarketing.ca > wrote: Hey Alexa, Apologies for start= ing a new thread; we are updating our internal email services=C2=A0and that= is still under maintenance. But, to answer your question, yes, Google uses= Audience signals for its targeting and in most of its demographic data-rel= ated reporting, it applies some sampling and only gives us an overall pictu= re of data and often misses the particular details; thus, you are missing s= ome of the data. Overall locatio