--000000000000354dac061752ab28 Content-Type: multipart/alternative; boundary="000000000000354daa061752ab27" --000000000000354daa061752ab27 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Ash, Looking at last week, spend went back to normal but leads and opportunities did not increase. What's the timing for the keyword optimization recommendations? I'm hopeful those will make the impact we need to turn lead volume back around. Thank you, On Tue, Apr 23, 2024 at 1:36=E2=80=AFPM Arshdeep Brar wrote: > Hey Alexa, > > No worries, that's totally fine, thanks for the updates! > > > *Ash Brar* > > In Front Marketing > > Results Driven Performance Marketing > > > > 587.969.7574 > > *ash@infrontmarketing.ca * > > Suite 401 =E2=80=93 255 17 Ave SW, Calgary, AB > > > ------------------------------ > *From:* Alexa Graziani > *Sent:* Tuesday, April 23, 2024 12:29 PM > *To:* Arshdeep Brar > *Cc:* John McColman ; Patrick Zehnder patrick@infrontmarketing.ca>; Timothy Thomas ; Megan > Heinen > *Subject:* Re: Low Lead Volume Checkin > > Thank you for the updates, Ash! > > As for the conversion import - it's an issue IT is working on fixing. I'm > hoping to have the fix next week. For now, I'm doing manual imports so we > can still get data in the system. > > Sincerely, > > On Tue, Apr 23, 2024 at 9:59=E2=80=AFAM Arshdeep Brar > wrote: > > Hey Alexa, > > > Yes, the optimization over time and keyword revamp/ optimization both are > crutial and as we have observed in our reporting overtime that there are > very few keywords that are consistently able to generate a good volume of > conversions. Most of our conversions tend to be from new keywords every > month so I would say keyword revamp is probably even more important then > the conversion optimization. > > For Mississauga, the main metric that we noticed a huge drop in March as > compared to February was conversion drop from 100 to 41, along with > significant drops in click and impression volume. These drops were caused > because of drops in caregiver form and calls. The traffic for that was al= so > cheap along with that some other keywords related to caregivers were paus= ed > and some other were converted from broad to phrase match to prevent some > searches. > > The conversion setup for exclusions is working very effectively in > excluding some of the keywords that intent-wise don't seem as bad, but > on-site behaviour with career conversions is able to show us that they ar= e, > in fact, not so quality keywords. for example, the exclusions that I > mentioned in the previous keywords, and we are able to see these at the > search term level instead of just at the keyword level, which makes the > analysis even more refined. My plan is first to prove the value this > implementation has and then implement more of these secondary conversions > in the upcoming months for even more signals and parameters to analyse th= e > search term and traffic quality. > > I also noticed th