--000000000000bc12dd061756dbef Content-Type: multipart/alternative; boundary="000000000000bc12db061756dbee" --000000000000bc12db061756dbee Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hey Alexa, The keyword optimization and ramp-up are done. Please use the linked below google sheet for all the finer details for each keyword market and analysis breakdown. The full analysis can be segmented into two parts: 1.) Search term intent analysis=E2=80=94This is done for all the search ter= ms in the new account for each market that had impressions>3. Here, I have individually analyzed each search term, looking at its intent and meaning, and categorized it into 6 categories based on different colours. The analysis details can be found in the second last sheet in the shared spreadsheet. and Based on that the individual results for markets for keywords to be added can be found in separate tabs/sheets in this spreadsheet. All the resulting negatives can also be found in the one sheet titled - "final negatives - all markets" action level of surety color to be added as keywords because of the context 100% Can be added into keywords because lead to a conversion 60 can be added in keywords 60 can be added in keywords 30-50 not sure at all 0 can be added in to negatives 30-50 Can be added as negative because of poor performance 60 Can be added as negative because of context 60 to be added as negative 100 - red 2.) Cost analysis:- this is done based on the cut-off rules that we had for each market during our last analysis. The results of this and details can be found in the sheet named: "Keyword Cost Analysis and Results". We are pausing the ones in red and orange and keeping enabled the ones in green and blue. All the updates are also being labelled as well with April labels as detailed for each keyword. Impressions clicks cost Vancouver 175 16 87.7 Toronto 140 12 85 Calgary 250 25 115 Winnipeg 115 16.25 94.9 Waterloo 364 30.85 170 Mississauga 467 30.89 163.81 max CPA after first conv with no opportunity or soc - based on average cost per conv of status as good, total cost no more than $750 - based on a little more than average of the ones in good, 7 conv max cpa for after 1st opp but not second - here we have a range and will also use other metrics to support final desision - the main range is based on lower max values of cpa in values for good status, total liflime cost not more than $1000 , numbert of conv not more than 5 conv max cpa for multiple opp - not sure what it should be, of if there should be any ? not decided yet 200 - 250 200 - 250 200 - 250 200 - 250 200 - 250 200 - 250 200 - 250 200 - 250 200 - 250 200 - 250 200 - 250 200 - 250 https://docs.google.com/spreadsheets/d/1DmsVcKvmZmIC_vLaY_R9zexzY_UdcdljuI5= C76vUYd0/edit?usp=3Dsharing If you would like to make any adjustments to specific keywords, feel free to comment on the sheet, and I will make sure to adjust accordingly. Hope this helps! Thanks, Ash On Tue,