--0000000000001ba20b062872acb6 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Greg, Thank you for the detailed update on the optimizations implemented for the Canadian campaigns, including Calgary. I appreciate your efforts to address this matter quickly and thoroughly. I have a couple of questions to ensure alignment and clarify priorities: 1. How are you measuring the success of these optimizations? Are there specific KPIs or benchmarks you're targeting (cost per lead, click-throu= gh rates, conversion rates) for Q4 and Q1 to evaluate the effectiveness of these changes? 2. Regarding the expanded keyword strategy and refreshed search copy*,* are there particular audiences or services within Calgary or the Canadian market that you=E2=80=99re prioritizing to capture demand effectively? Additionally, do you need any local insights for these efforts? Each province in Canada has its own unique nuances and keyword trends, and I have experience running paid search campaigns specifically in the Calgar= y market, which could help refine your approach. Looking forward to your insights. Regards, Chuck On Tue, Dec 3, 2024 at 7:58=E2=80=AFPM Greg Jones w= rote: > Hey Chuck, > Thank you for your patience as we are diving deeper into this matter > (realizing that time is of the essence). In order to save time, let me di= ve > into how we are managing this situation. Below are a list of the > optimizations that we are making to the Canadian Campaigns, inclusive of > Calgary: > > -Optimizing our bidding strategies in order to maximize the demand in our > markets/sites > -Increasing investment in paid media for the CAN markets for Q4 and into > Q1 in order to capture demand where it ready to be harvested > -Expanding our keyword strategy in order to capture more demand from thos= e > who are looking for more of our (TheKey's) services and solutions > -Refreshing and expanding our search copy to capture additional demand > -Optimizing the data-flow workstream in order to optimize paid media in a > more "real time" effort > > Additionally, we have started to include Tim on our weekly marketing > performance calls in order to provide a deeper dive into our efforts in t= he > CAN markets/sites, inclusive of Calgary. We know that this is a priority > and are staying close to this as we go into the Holiday Season. > > Please do not hesitate to reach out with questions or needs for > clarifications regarding marketing activity; We are here to support you a= nd > your teams. > > Best, > > Greg > > > On Tue, Dec 3, 2024 at 12:54=E2=80=AFPM Chuck Terlesky > wrote: > >> Hi Emma, >> >> I wanted to follow up on my previous inquiry and share an update from ou= r >> end. Over the past 18 days, we=E2=80=99ve received just one web lead, an= d our >> pipeline has nearly dried up. I was wondering if you and Greg have had a >> chance to look into the Canadian market, particularly Calgary. >> >> I understand there could be budgetary considera