--00000000000052af14062868f61a Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hey Chuck, Thank you for your patience as we are diving deeper into this matter (realizing that time is of the essence). In order to save time, let me dive into how we are managing this situation. Below are a list of the optimizations that we are making to the Canadian Campaigns, inclusive of Calgary: -Optimizing our bidding strategies in order to maximize the demand in our markets/sites -Increasing investment in paid media for the CAN markets for Q4 and into Q1 in order to capture demand where it ready to be harvested -Expanding our keyword strategy in order to capture more demand from those who are looking for more of our (TheKey's) services and solutions -Refreshing and expanding our search copy to capture additional demand -Optimizing the data-flow workstream in order to optimize paid media in a more "real time" effort Additionally, we have started to include Tim on our weekly marketing performance calls in order to provide a deeper dive into our efforts in the CAN markets/sites, inclusive of Calgary. We know that this is a priority and are staying close to this as we go into the Holiday Season. Please do not hesitate to reach out with questions or needs for clarifications regarding marketing activity; We are here to support you and your teams. Best, Greg On Tue, Dec 3, 2024 at 12:54=E2=80=AFPM Chuck Terlesky wrote: > Hi Emma, > > I wanted to follow up on my previous inquiry and share an update from our > end. Over the past 18 days, we=E2=80=99ve received just one web lead, and= our > pipeline has nearly dried up. I was wondering if you and Greg have had a > chance to look into the Canadian market, particularly Calgary. > > I understand there could be budgetary considerations impacting results, > but with December now underway, we haven=E2=80=99t seen a significant cha= nge in > performance. Please let me know if there=E2=80=99s anything I can assist = with to > help drive progress or improve our current trajectory. > > Looking forward to hearing your thoughts. > > Regards, > > Chuck > > > > > > On Wed, Nov 27, 2024 at 4:03=E2=80=AFPM Chuck Terlesky > wrote: > >> Sounds great, thanks for the update! Have a great holiday, and happy >> Thanksgiving. >> >> Regards, >> Chuck >> >> On Wed, Nov 27, 2024 at 3:33=E2=80=AFPM Emma Zumsen >> wrote: >> >>> Hey Chuck, >>> >>> Thanks for reaching out. I've shared the details with the agency and >>> they're going to dig in. I'll share what they come back with. Greg and = I >>> are out for the remainder of the week for the Thanksgiving Holiday but = I'll >>> monitor emails and be sure to pass along anything I get. >>> >>> Thanks, >>> Emma >>> >>> On Wed, Nov 27, 2024 at 4:40=E2=80=AFPM Chuck Terlesky >>> wrote: >>> >>>> Hi Emma, >>>> >>>> Tim suggested I reach out to you regarding a concerning trend we=E2=80= =99re >>>> experiencing with our web leads. Across all our Canadian locations, th= e