--00000000000055f5c3062524deb0 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hello Timothy, The very first thing would be to add a display remarketing campaign as right now we only have search and I feel that remarketing is essential. We would not need more than 500-700 budget a month for this. We already have display ads ready to go, but Alexa was adamant that she only wanted search. I recommend Performance Max campaigns on Google for most of my clients, but we did test it out over the summer and were unable to filter out the partner network, which brings in spam job applications. I would like to test again with a very small budget to see if the problem persists, as there is a lost opportunity there to maximize Google's AI. We have new targeting capabilities with the DV360 programmatic platform, where we could target people in hospital and exclude most of the staff. When working with Alexa we attributed significant search leads from hospitals. These types of campaigns require testing however and are not a quick injection for leads but can work really well over time. Did you have anything specific in mind? Louise 613.228.2028 | 20eight.ca | Louise@20eight.ca On Tue, Oct 22, 2024 at 4:04=E2=80=AFPM Timothy Thomas wrot= e: > Hi Louise, > > We'd like to increase our budget. What are we currently spending and what > would you recommend that might make a decent impact on leads. > > Thanks > > -- > > *Tim Thomas* > Head of Midwest & Canada Divisions | *TheKey* > Mobile: 514.591.9387 > [image: TheKey] > --00000000000055f5c3062524deb0 Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hello Timothy, The very first thing wou= ld be to add a display remarketing campaign as right now we only have searc= h and I feel that remarketing is essential. We would not need more than 500= -700 budget a month for this. We already have display ads ready to go, but = Alexa was adamant that she only wanted search. I r= ecommend Performance Max campaigns on Google for most of my clients, but we= did test it out over the summer and were unable to filter out the partner = network, which brings in spam job applications. I would like to test again = with a very small budget to see if the problem persists, as there is a lost= opportunity there to maximize Google's AI. We= have new targeting capabilities with the DV360 programmatic platform, wher= e we could target people in hospital and exclude most of the staff. When wo= rking with Alexa we attributed significant search leads from hospitals. The= se types of campaigns require testing however and are not a quick injection= for leads but can work really well over time. Did= you have anything specific in mind? Louise = = <span style=3D"font-size:10pt;font-family:Arial;c