--0000000000004c854b062524efb0 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable I forgot to answer your spend question. We spent 4k last month and are at 2300 so far this month. Our search spend is limited by many parameters set with Alexa over the last year. Our campaigns are performing very well, but spending is limited. We could always test in steps to open up some campaigns, but I would do that in small increments. 613.228.2028 | 20eight.ca | Louise@20eight.ca ---------- Forwarded message --------- From: Louise Scanlan Date: Wed, Oct 23, 2024 at 9:28=E2=80=AFAM Subject: Re: Budget To: Timothy Thomas Cc: Mark Dickie Hello Timothy, The very first thing would be to add a display remarketing campaign as right now we only have search and I feel that remarketing is essential. We would not need more than 500-700 budget a month for this. We already have display ads ready to go, but Alexa was adamant that she only wanted search. I recommend Performance Max campaigns on Google for most of my clients, but we did test it out over the summer and were unable to filter out the partner network, which brings in spam job applications. I would like to test again with a very small budget to see if the problem persists, as there is a lost opportunity there to maximize Google's AI. We have new targeting capabilities with the DV360 programmatic platform, where we could target people in hospital and exclude most of the staff. When working with Alexa we attributed significant search leads from hospitals. These types of campaigns require testing however and are not a quick injection for leads but can work really well over time. Did you have anything specific in mind? Louise 613.228.2028 | 20eight.ca | Louise@20eight.ca On Tue, Oct 22, 2024 at 4:04=E2=80=AFPM Timothy Thomas wrot= e: > Hi Louise, > > We'd like to increase our budget. What are we currently spending and what > would you recommend that might make a decent impact on leads. > > Thanks > > -- > > *Tim Thomas* > Head of Midwest & Canada Divisions | *TheKey* > Mobile: 514.591.9387 > [image: TheKey] > --0000000000004c854b062524efb0 Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable I forgot to answer your spend question. We spent 4k last m= onth and are at 2300 so far this month. Our search spend is limited by many= parameters set with Alexa over the last year. Our campaigns are performing= very well, but spending is limited. We could always test in steps to open = up some campaigns, but I would do that in small increments.=C2=A0 <span style=3D"font-size:10pt;font-family:Arial;color:rgb= (43,64,85);background-col