--0000000000002b326405fdf42a88 Content-Type: multipart/alternative; boundary="0000000000002b326305fdf42a86" --0000000000002b326305fdf42a86 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi John, Thank you for sending it over. This is missing the two main changes we discussed last month/earlier this month: 1. Each market should have a slide after the numbers that goes over the two areas below. To recap, I want to shift the conversation away from wh= at the numbers are for the market (we can all read those in the slides) to = the "why" behind the numbers and the "how" for how the campaigns are being managed. Your team has so many insights, I want to make sure we go throu= gh them in detail. - what contributed to the change in metrics for the market in the previous month (both positively or negatively) - the primary focus/optimization areas for the market in the current month 2. The forms slides should call our how many forms were contact us forms vs care inquiry forms - We should have new ads accounts and a plan for changing the callrail form tracking by the end of this week/early next week - Please also remember to change "Leads" to "Forms" on the callrail slides because both calls and forms turn into leads when they are ent= ered into Salesforce, so we'd like the nomenclature to be consistent. Also, for reference, here is how we saw each market perform in May (data has updated through June 11th). Sincerely, On Mon, Jun 12, 2023 at 10:09=E2=80=AFAM John McColman wrote: > =EF=BB=BFHi Alexa, > > > > Thank you for following up on this. > > > > > https://www.canva.com/design/DAFkllNDCbw/3TZd6AfXVNlm81lC9EYPmA/edit?utm_= content=3DDAFkllNDCbw&utm_campaign=3Ddesignshare&utm_medium=3Dlink2&utm_sou= rce=3Dsharebutton > > > > It was done last week, but it slipped through on being sent over. My > apologies. > > > > Did you want a PDF? > > > *John McColman* > > In Front Marketing > > > > 403.861.9727 > > *john@infrontmarketing.ca * > > > > > > *From: *Google Calendar on behalf of > agraziani@thekey.com > *Date: *Monday, June 12, 2023 at 10:58 AM > *To: *John McColman , Mathew Pust mathew@infrontmarketing.ca>, Megan Heinen , Timothy > Thomas > *Subject: *The Key / IFM Meeting (Monthly) > > The Key / IFM Meeting (Monthly) > > > > > > Hi John, > > When will we get the May results for our call? I thought these were going > to be sent by EOD on the Friday prior to the call moving forward. > > Sincerely, > Alexa > > > > The Key / IFM Meeting (Monthly) > > Tuesday Jun 13, 2023 =E2=8B=85 11am =E2=80=93 12pm (Pacific Time - Los An= geles) > > https://zoom.us/j/2923611214 > > > Calendar invite for Monthly report walk through, updates, changes, > > John McColman > In Front Marketing > > 403.861.9727 > john@infrontmarketing.ca > Location > > https://zoom.us/j/2923611214 > *View map* > > Organizer > > John McColman > > john@infrontmarketing.ca > Guests > > agraziani@thekey.com - creator > > Mathew Pust > > Megan Heinen > > Timothy T