--000000000000ed79c005d7235f00 Content-Type: multipart/alternative; boundary="000000000000ed79bf05d7235fff" --000000000000ed79bf05d7235fff Content-Type: text/plain; charset="UTF-8" Note for our call: The third grey column is mislabeled in the screenshot and should say Calgary instead of Vancouver, thanks! On Thu, Feb 3, 2022 at 6:27 AM Timothy Thomas wrote: > Thanks Alexa. Looking forward to our chat. > > Best, > Tim > > On Wed, Feb 2, 2022 at 5:46 PM Alexa Graziani agraziani@homecareassistance.com> wrote: > >> Hi Timothy, >> >> I look forward to meeting and discussing Canada's paid advertising >> tomorrow. Below you can see Canada's performance for Dec/Jan >> . >> What I don't have insight into is their lead volume and client starts. I am >> excited that they are on Salesforce because that info will be >> immensely helpful. >> >> I've been working with Chuck and Carolina to review their targeting, >> keywords, and negative keywords and adjust the budgets accordingly. We are >> also switching Chuck's campaign to have a narrower advertising window to >> line up with when the team is manning the phones. >> >> When we launch ads for TheKey for US locations we will be able to apply >> learnings to the Canadian locations as well, with the support of the Canada >> team to see what local nuances should be taken into account. >> >> We can chat through all of this in more detail tomorrow. >> >> [image: Screen Shot 2022-02-02 at 2.44.06 PM.png] >> >> Sincerely, >> >> On Fri, Jan 28, 2022 at 12:52 PM Alexa Graziani > agraziani@homecareassistance.com> wrote: >> >>> You as well! :) >>> >>> On Fri, Jan 28, 2022 at 12:48 PM Timothy Thomas >> tt@homecareassistance.com> wrote: >>> >>>> That's perfect. Thanks Alexa! >>>> >>>> Have a good weekend, >>>> Tim >>>> >>>> On Fri, Jan 28, 2022 at 3:01 PM Alexa Graziani >>> agraziani@homecareassistance.com> wrote: >>>> >>>>> Perfect timing! I was just sending an email about launching Winnipeg >>>>> and cc'd you on it. I've set up some time for us to talk on Thursday and >>>>> will send some data around the campaigns we're running for Calgary and >>>>> Vancouver prior to the meeting. Let me know if you have any questions. >>>>> >>>>> Sincerely, >>>>> >>>>> On Fri, Jan 28, 2022 at 11:55 AM Timothy Thomas >>>> tt@homecareassistance.com> wrote: >>>>> >>>>>> Hi Alexa, >>>>>> >>>>>> Hope all is well. >>>>>> >>>>>> I've been appointed Head of the Canadian division and if possible I'd >>>>>> like to connect next week to better understand the marketing support >>>>>> offered to Canadian offices along with the current vendors being used. I >>>>>> haven't had any exposure to them since Montreal has been managing its own >>>>>> marketing. >>>>>> >>>>>> My calendar is up to date so if you're free, go ahead and select a >>>>>> time that's convenient for you. >>>>>> >>>>>> Thanks! >>>>>> Tim >>>>>> >>>>>> -- >>>>>> Timothy Thomas >>>>>> Head of Canada >>>>>> Home Care Assistance >>>>>> Office: 514-907-5065 >>>>>> Fax: 514-221-4265 >>>>>>