Re: Marketing: Canada

From
Alexa Graziani <agraziani@homecareassistance.com>
To
Timothy Thomas <tt@homecareassistance.com>
Date
Thu, 3 Feb 2022 13:27:30 -0800
Folder
INBOX
--000000000000ebf35f05d723cda4 Content-Type: multipart/alternative; boundary="000000000000ebf35e05d723cda3" --000000000000ebf35e05d723cda3 Content-Type: text/plain; charset="UTF-8" Hi Timothy, I wanted to check right away and can confirm the paid ads # is working for Calgary. I just started listening to a 12 min call picked up by a Chantel (can you confirm that's someone on Chuck's team? I'm not sure where a Canada directory is). It was someone named Karen calling from Vancouver for a mother who lives in Calgary. I also clicked on one for Vancouver and it hit their IVR and was then answered by the team (Shiela). I'll get back to you on the other items. Thanks, On Thu, Feb 3, 2022 at 12:56 PM Alexa Graziani wrote: > Note for our call: The third grey column is mislabeled in the screenshot > and should say Calgary instead of Vancouver, thanks! > > On Thu, Feb 3, 2022 at 6:27 AM Timothy Thomas > wrote: > >> Thanks Alexa. Looking forward to our chat. >> >> Best, >> Tim >> >> On Wed, Feb 2, 2022 at 5:46 PM Alexa Graziani > agraziani@homecareassistance.com> wrote: >> >>> Hi Timothy, >>> >>> I look forward to meeting and discussing Canada's paid advertising >>> tomorrow. Below you can see Canada's performance for Dec/Jan >>> . >>> What I don't have insight into is their lead volume and client starts. I am >>> excited that they are on Salesforce because that info will be >>> immensely helpful. >>> >>> I've been working with Chuck and Carolina to review their targeting, >>> keywords, and negative keywords and adjust the budgets accordingly. We are >>> also switching Chuck's campaign to have a narrower advertising window to >>> line up with when the team is manning the phones. >>> >>> When we launch ads for TheKey for US locations we will be able to apply >>> learnings to the Canadian locations as well, with the support of the Canada >>> team to see what local nuances should be taken into account. >>> >>> We can chat through all of this in more detail tomorrow. >>> >>> [image: Screen Shot 2022-02-02 at 2.44.06 PM.png] >>> >>> Sincerely, >>> >>> On Fri, Jan 28, 2022 at 12:52 PM Alexa Graziani >> agraziani@homecareassistance.com> wrote: >>> >>>> You as well! :) >>>> >>>> On Fri, Jan 28, 2022 at 12:48 PM Timothy Thomas >>> tt@homecareassistance.com> wrote: >>>> >>>>> That's perfect. Thanks Alexa! >>>>> >>>>> Have a good weekend, >>>>> Tim >>>>> >>>>> On Fri, Jan 28, 2022 at 3:01 PM Alexa Graziani >>>> agraziani@homecareassistance.com> wrote: >>>>> >>>>>> Perfect timing! I was just sending an email about launching Winnipeg >>>>>> and cc'd you on it. I've set up some time for us to talk on Thursday and >>>>>> will send some data around the campaigns we're running for Calgary and >>>>>> Vancouver prior to the meeting. Let me know if you have any questions. >>>>>> >>>>>> Sincerely, >>>>>> >>>>>> On Fri, Jan 28, 2022 at 11:55 AM Timothy Thomas >>>>> tt@homecareassistance.com> wrote: >>>>>> >>>>>>> Hi Alexa, >>>>>>> >>>>>>> Hope all is well. >>>>>>> >>>>>>> I've bee

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